Marketing and smart technologies : proceedings of ICMARKTECH 2022. Volume 2 / José Luís Reis, Marc K. Peter, José Antonio Varela González, Zorica Bogdanović, editors.
ICMARKTECH (Conference) (2022 : Santiago de Compostela, Spain); Reis, José Luís, editor.; Peter, Marc K. editor.; Varela González, José Antonio, editor.; Bogdanović, Zorica, editor.
2023
HF5415
Available Online

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Title
Marketing and smart technologies : proceedings of ICMARKTECH 2022. Volume 2 / José Luís Reis, Marc K. Peter, José Antonio Varela González, Zorica Bogdanović, editors.
Meeting Name
ICMARKTECH (Conference) (2022 : Santiago de Compostela, Spain)
ISBN
9789811990991 (electronic bk.)
9811990999 (electronic bk.)
9811990980
9789811990984
DOI
https://doi.org/10.1007/978-981-19-9099-1
Published
Singapore : Springer, 2023.
Language
English
Description
1 online resource (580 pages) : illustrations (black and white, and color).
Item Number
10.1007/978-981-19-9099-1 doi
Call Number
HF5415
Dewey Decimal Classification
658.80028563
Summary
This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2022), held at Universidade de Santiago de Compostela, Spain, during December 13, 2022. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.
Bibliography, etc. Note
Includes bibliographical references and author index.
Access Note
Access limited to authorized users.
Source of Description
Description based on print version record.
Added Author
Reis, José Luís, editor.
Peter, Marc K. editor.
Varela González, José Antonio, editor.
Bogdanović, Zorica, editor.
Series
Smart innovation, systems, and technologies ; 337.
Available in Other Form
MARKETING AND SMART TECHNOLOGIES.
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The use of cryptocurrencies as a tool for the development of marketing in tourism
Blockchain use possibilities: A systematic literature review
Comparison of semi-structured data on MSSQL and Postgresql
Coolhunting Canvas: a pedagogical toolkit to support trendspotting and sociocultural innovation in marketing
Hotel Customer Segmentation Using the Integrated Entropy-CRITIC Method and the 2T-RFMB Model
Intellectual Capital versus Competitive Advantages: Together which underlines some relevant literature?.

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