The college textbook publishing industry in the U.S. 2000-2022 : the search for competitive marketing strategies / Albert N. Greco.
2023
Z286.T48
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Can lend chapters, not whole ebooks
Details
Title
The college textbook publishing industry in the U.S. 2000-2022 : the search for competitive marketing strategies / Albert N. Greco.
ISBN
9783031304156 (electronic bk.)
3031304152 (electronic bk.)
9783031304149
3031304144
3031304152 (electronic bk.)
9783031304149
3031304144
Published
Cham : Palgrave Macmillan, [2023]
Copyright
©2023
Language
English
Description
1 online resource (xxiv, 133 pages).
Other Standard Identifiers
10.1007/978-3-031-30415-6 doi
Call Number
Z286.T48
Dewey Decimal Classification
070.573
Summary
This book explores the college textbook publishing industry, from its inception in medieval universities, through the late 20th century, to the present day which has led to an existential crisis for some publishers. The various sections in this book offers a comprehensive analysis of the substantive developments, problems, and concerns about a myriad of major issues that confronted the higher education textbook sector after 2000. Chapters incorporate highly reliable textbook statistical sources as well as a review of some marketing theories utilized by these publishers (e.g., understanding the threat of substitute products; the sale of used and rental texts; the sale of new digital textbooks). .
Bibliography, etc. Note
Includes bibliographical references and index.
Access Note
Access limited to authorized users.
Source of Description
Online resource; title from PDF title page (SpringerLink, viewed May 25, 2023).
Series
Marketing and communication in higher education.
Available in Other Form
Print version: 9783031304156
Print version: 9783031304149
Print version: 9783031304149
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Online Access
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Online Resources > Ebooks
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All Resources
Table of Contents
1. The State of the U.S. College Textbook Industry to 2000
2. The Impact of Disruption on the College Textbook Publishing Industry: 2001-2012
3. The Responses of the Major College Textbook Publishers: 2013-2018
4. College Bookstores and College Textbook Publishers Confront Dramatic Developments and Challenges: 2019-2021
5. The Future of College Textbook Publishing.
2. The Impact of Disruption on the College Textbook Publishing Industry: 2001-2012
3. The Responses of the Major College Textbook Publishers: 2013-2018
4. College Bookstores and College Textbook Publishers Confront Dramatic Developments and Challenges: 2019-2021
5. The Future of College Textbook Publishing.