Competitive digital innovation : transforming products, processes and business models to win in the digital economy / Amit Basu, Steve Muylle.

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Competitive digital innovation : transforming products, processes and business models to win in the digital economy / Amit Basu, Steve Muylle.

9783031234408 (electronic bk.)
3031234405 (electronic bk.)
3031234391
9783031234392

Cham, Switzerland : Palgrave Macmillan, 2023.

English

1 online resource (223 pages) : illustrations (black and white).

10.1007/978-3-031-23440-8 doi

HD45

658.4/063

Innovative digital technologies are forcing companies to rethink how they compete. The focus of digital innovation in business has shifted from internal transformation within firms to their market interface and ecosystems. While opportunities for innovation in internal operations are well established, its less clear how to leverage technology at the market interface. This often has strategic implications, and the goal of this book is help you connect digital innovation to business strategy. By understanding how to leverage digital technologies, you can redefine your market-facing business processes, your products, services and even your business models and stay competitive in todays hybrid markets. This book provides a coherent and comprehensive approach to not just survive but rather thrive in the 21st Century global marketplace. With global, real-world examples and original frameworks, this is an ideal book for executives and anyone who wants to understand digital strategy. Highly practical but infused with rigorous research, it shows you how your business can use digital technologies to compete in todays hybrid markets.

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