TY  - GEN
AB  - This book presents high-quality cases on different social marketing campaigns that have been developed by NGOs, Public Administration, and businesses. They will be specifically focused on achieving, or contributing to achieving, the different Sustainable Development Goals (SDGs) by The United Nations, and how these campaigns can raise awareness and contribute to achieving the SDGs. This book takes an international approach, gathering cases developed in different countries and cultures around the world.
AU  - Galan-Ladero, M. Mercedes.
AU  - Alves, Helena M.
CN  - HF5414
CY  - Cham, Switzerland :
DA  - 2023.
DO  - 10.1007/978-3-031-27377-3
DO  - doi
ID  - 1468305
KW  - Social marketing.
KW  - Sustainable development.
LK  - https://univsouthin.idm.oclc.org/login?url=https://link.springer.com/10.1007/978-3-031-27377-3
N2  - This book presents high-quality cases on different social marketing campaigns that have been developed by NGOs, Public Administration, and businesses. They will be specifically focused on achieving, or contributing to achieving, the different Sustainable Development Goals (SDGs) by The United Nations, and how these campaigns can raise awareness and contribute to achieving the SDGs. This book takes an international approach, gathering cases developed in different countries and cultures around the world.
PB  - Springer,
PP  - Cham, Switzerland :
PY  - 2023.
SN  - 9783031273773
SN  - 303127377X
T1  - Social marketing and sustainable development goals (SDGs) :case studies for a global perspective /
TI  - Social marketing and sustainable development goals (SDGs) :case studies for a global perspective /
UR  - https://univsouthin.idm.oclc.org/login?url=https://link.springer.com/10.1007/978-3-031-27377-3
ER  -