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001468305 019__ $$a1381093603
001468305 020__ $$a9783031273773$$q(electronic bk.)
001468305 020__ $$a303127377X$$q(electronic bk.)
001468305 020__ $$z3031273761
001468305 020__ $$z9783031273766
001468305 0247_ $$a10.1007/978-3-031-27377-3$$2doi
001468305 035__ $$aSP(OCoLC)1380615741
001468305 040__ $$aYDX$$beng$$cYDX$$dGW5XE$$dEBLCP
001468305 049__ $$aISEA
001468305 050_4 $$aHF5414
001468305 08204 $$a658.8$$223/eng/20230605
001468305 24500 $$aSocial marketing and sustainable development goals (SDGs) :$$bcase studies for a global perspective /$$cM. Mercedes Galan-Ladero, Helena M. Alves, editors.
001468305 260__ $$aCham, Switzerland :$$bSpringer,$$c2023.
001468305 300__ $$a1 online resource
001468305 4901_ $$aSpringer business cases
001468305 5050_ $$aIntroduction -- Theoretical Background: Social Marketing and Sustainable Development Goals (SDGs) -- Part I: Cases on Social Inequality -- Case 1: Social Marketing for Improving Women's Rights. The Case of Dowry in Pakistan -- Case 2: NO ES DE HOMBRES (Thats Not Manly) A Campaign for Gender Equity in Mexico -- Case 3: An Open-Source Solution for Social Change: The Goodpush Alliance -- Case 4: We Know What We Are Doing Campaign Toolbox Against the Shortage of Young People in Skilled Crafts Professions -- Case 5: Corporate Social Marketing and the Labor Inclusion of People with Disabilities. A Case Study of Ilunion Hotels -- Case 6: YOU CANT ASK THAT: Asking and Understanding to Achieve more Inclusive Societies -- Case 7: The Use of Events to Achieve Social Change: The Case of Ilga Portugal -- Case 8: Integrating the Environmental, Social, and Economic SDGs into an Educational Organization -- Part Ii: Cases on Regional Inequalities -- Case 9: Social Marketing Strategies to Attract Immigrants to Depopulated Areas. The Case of Hyogo Prefecture in Japan -- Case 10: Inland Paladins or Wanderlusts? Fighting Rural Depopulation and Promoting Sustainable Development in an Inland City of Portugal -- Case 11: A Social Marketing Program for Local Products and a Local Market: The Case of Setbal, Portugal -- Case 12: The Smart Destinations Model from The Perspective Of Social Marketing. The Case Study of Gijn as an Example -- Case 13: Colors and a Pincho of Salt: The Sustainable Mexico Reborn Strategy for Enhancing Quality Education -- Part III: Cases on Environment, Healthy Lifestyles and Responsible Consumption -- Case 14: Supporting Well-Being In People and Helping Pollinators through a Community Garden Project -- Case 15: Corporate Social Marketing for Sustainable Animal Well-Being: The Pedigree Promotion of Homeless Dog Adoption -- Case 16: The Power of our Diet: Less Meat for a Healthier Life and Planet -- Case 17: The Green Button Social Marketing for a Government Seal to Support more Sustainable Purchasing Decisions when Buying Textiles -- Case 18: Reducing Salt Consumption through a Nudge Technique: The Case of Po.Come -- Case 19: Social Marketing and Sdg 12 on Social Networks: A Case Study of Carrefour on Instagram and Twitter -- Case 20: How can Social Marketing Help the Sustainability of Water Use in Tourism? The Case of Tourist Accommodation -- Case 21: The Spanish Cancer Association: Supporting SDGs -- Case 22: The Central Lechera Asturiana Women's Race: A Case of Social Marketing Oriented to the Practice of a Healthy Lifestyle for Women and Girls.
001468305 506__ $$aAccess limited to authorized users.
001468305 520__ $$aThis book presents high-quality cases on different social marketing campaigns that have been developed by NGOs, Public Administration, and businesses. They will be specifically focused on achieving, or contributing to achieving, the different Sustainable Development Goals (SDGs) by The United Nations, and how these campaigns can raise awareness and contribute to achieving the SDGs. This book takes an international approach, gathering cases developed in different countries and cultures around the world.
001468305 588__ $$aOnline resource; title from PDF title page (SpringerLink, viewed June 5, 2023).
001468305 650_0 $$aSocial marketing.
001468305 650_0 $$aSustainable development.
001468305 655_0 $$aElectronic books.
001468305 7001_ $$aGalan-Ladero, M. Mercedes.
001468305 7001_ $$aAlves, Helena M.
001468305 77608 $$iPrint version: $$z3031273761$$z9783031273766$$w(OCoLC)1366123564
001468305 830_0 $$aSpringer business cases.
001468305 852__ $$bebk
001468305 85640 $$3Springer Nature$$uhttps://univsouthin.idm.oclc.org/login?url=https://link.springer.com/10.1007/978-3-031-27377-3$$zOnline Access$$91397441.1
001468305 909CO $$ooai:library.usi.edu:1468305$$pGLOBAL_SET
001468305 980__ $$aBIB
001468305 980__ $$aEBOOK
001468305 982__ $$aEbook
001468305 983__ $$aOnline
001468305 994__ $$a92$$bISE