001468389 000__ 04015cam\\22006257i\4500 001468389 001__ 1468389 001468389 003__ OCoLC 001468389 005__ 20230707003249.0 001468389 006__ m\\\\\o\\d\\\\\\\\ 001468389 007__ cr\un\nnnunnun 001468389 008__ 230601s2023\\\\gw\a\\\\ob\\\\000\0\eng\d 001468389 019__ $$a1380744395 001468389 020__ $$a9783658411800$$q(electronic bk.) 001468389 020__ $$a3658411805$$q(electronic bk.) 001468389 020__ $$z9783658411794 001468389 020__ $$z3658411791 001468389 0247_ $$a10.1007/978-3-658-41180-0$$2doi 001468389 035__ $$aSP(OCoLC)1380912056 001468389 040__ $$aGW5XE$$beng$$erda$$epn$$cGW5XE$$dYDX$$dEBLCP 001468389 049__ $$aISEA 001468389 050_4 $$aTK5105.8864 001468389 08204 $$a006.8$$223/eng/20230601 001468389 1001_ $$aKreutzer, Ralf.$$eauthor. 001468389 24510 $$aNext stop metaverse :$$ba quick guide to concepts, uses, and potential for research and practice /$$cRalf T. Kreutzer, Sonja Klose. 001468389 264_1 $$aWiesbaden, Germany :$$bSpringer,$$c2023. 001468389 300__ $$a1 online resource (xviii, 133 pages) :$$bcolor illustrations. 001468389 336__ $$atext$$btxt$$2rdacontent 001468389 337__ $$acomputer$$bc$$2rdamedia 001468389 338__ $$aonline resource$$bcr$$2rdacarrier 001468389 4901_ $$aBusiness guides on the go,$$x2731-4766 001468389 504__ $$aIncludes bibliographical references. 001468389 5050_ $$aChapter 1 What it is about -- 1.1 The path to a Metaverse so far -- 1.2 Definition Metaverse -- 1.3 Characteristics of the Metaverse -- 1.4 Market potential -- Chapter 2 Where we are -- 2.1 Gartner's Hype Cycle for emerging tech as a framework for orientation -- 2.2 Brief history of the Internet -- 2.3 Proto Metaverse -- Chapter 3 What we need -- 3.1 Overview: important components of the Metaverse -- 3.2 Contents and use cases in the Metaverse -- 3.3 Infrastructure for the Metaverse -- 3.4 Technologies for the Metaverse -- 3.5 Monetization within the Metaverse -- 3.6 Regulation in the Metaverse -- Chapter 4 Where the journey takes us -- 4.1 Outlook -- 4.2 Metaverse journey for the own company -- References. 001468389 506__ $$aAccess limited to authorized users. 001468389 520__ $$aThis book initiates the conversation about the metaverse in science and practice. What will the metaverse look like? What is it about? Where do we stand? What do we need? Where is the journey going? To begin with: Is the metaverse an idea or a promise? Ralf T. Kreutzer and Sonja Klose try to make the vision tangible and imaginable. As with the Internet, it is difficult at this point to predict which developments and technologies will be created and combined by which individuals and companies and in what way. The authors take you by the hand and recommend: Don't ignore these developments! There is no need to make extensive investments in the metaverse today. But a few hands-on exercises are provided to help you be ready when the bandwagon picks up speed. In addition, it can help you to gain advantages in employer branding if it becomes visible that you are also dealing with exciting future topics. 001468389 588__ $$aOnline resource; title from PDF title page (SpringerLink, viewed May 30, 2023). 001468389 650_0 $$aMetaverse. 001468389 650_0 $$aInternet marketing. 001468389 655_0 $$aElectronic books. 001468389 7001_ $$aKlose, Sonja,$$eauthor. 001468389 77608 $$iPrint version: $$z3658411791$$z9783658411794$$w(OCoLC)1371584958 001468389 830_0 $$aBusiness guides on the go,$$x2731-4766 001468389 852__ $$bebk 001468389 85640 $$3Springer Nature$$uhttps://univsouthin.idm.oclc.org/login?url=https://link.springer.com/10.1007/978-3-658-41180-0$$zOnline Access$$91397441.1 001468389 909CO $$ooai:library.usi.edu:1468389$$pGLOBAL_SET 001468389 980__ $$aBIB 001468389 980__ $$aEBOOK 001468389 982__ $$aEbook 001468389 983__ $$aOnline 001468389 994__ $$a92$$bISE