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Title
The myth and propaganda of Black buying power : media, race, economics / Jared A. Ball.
Edition
Second edition.
ISBN
9783031265495 (electronic bk.)
3031265491 (electronic bk.)
3031265483
9783031265488
Imprint
Cham, Switzerland : Palgrave Macmillan, 2023.
Language
English
Description
1 online resource
Other Standard Identifiers
10.1007/978-3-031-26549-5 doi
Call Number
E185.8
Dewey Decimal Classification
331.6396073
Summary
The second edition of this Palgrave Pivot offers a history of and proof against claims of "buying power" and the impact this myth has had on understanding media, race, class and economics in the United States. For generations Black people have been told they have what is now said to be more than one trillion dollars of "buying power," and this book argues that commentators have misused this claim largely to blame Black communities for their own poverty based on squandered economic opportunity. This book exposes the claim as both a marketing strategy and myth, while also showing how that myth functions simultaneously as a case study for propaganda and commercial media coverage of economics. In sum, while buying power is indeed an economic and marketing phrase applied to any number of racial, ethnic, religious, gender, age or group of consumers, it has a specific application to Black America. A new foreword by Dr. Darrick Hamilton, Henry Cohen Professor of Economics and Urban Policy at the New School (in New York, USA), and a new chapter on cryptocurrencies are included in this new edition. Dr. Jared A. Ball Professor of Africana and Communication Studies at Morgan State University in Baltimore, MD. and host of the iMiXWHATiLiKE! podcast. His decades of journalism, media, writing, and political work can be found at imixwhatilike.org. Ball has also been named as one of 2022s Marguerite Casey Foundations Freedom Scholars.
Note
Includes index.
Access Note
Access limited to authorized users.
Source of Description
Description based on print version record.
Intro
Foreword
Preface to the Second Edition (2023)
References
Preface to the First Edition (2020)
A Brief Note On Meaning
Contents
1 Introduction
References
2 Propaganda Versus Economics: Constructing A Myth
References
3 Buying Power Not Protest: The Myth Prevents Unrest
References
4 The Myth's "Big Three" Modern Purveyors: Reviewing Selig, Nielsen, Mckinsey
References
5 The Myth at Play: A Most Suitable Environment
References
6 Cryptoganda: The Newest Bottle for Very Old Brandy
References
7 Freedom Was the Call but "Instead, They Got a Bank"
References
8 Conclusion
References
Index
