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Table of Contents
Intro
Contents
What's in a Name? Communicating Forms of Toponyms at Greek Wine Labels
Abstract
1 Communicating the Smart Wine Labels
2 The Significance of Toponymy as a Communicational Tool of the Greek Terroir
2.1 The Involvement of Toponymy in Greek Wine Labels
2.2 Why Place is Important to the Wine Label
2.3 Storytelling
3 Conclusions
References
Digital Grocery Retailing-The Influence of Product-Related and Personal-Related Factors on the Purchase Decision
Abstract
1 Introduction
2 Theoretical Background
2.1 The Influence of Product-Related Factors on Trust
2.2 The Influence of Attitudes
2.3 Trust and Decision Making
2.4 Subjective Norm and Purchase Decision
2.5 Purchase Decision and Satisfaction
2.6 Satisfaction and Loyalty
3 Conceptual Model and Hypotheses
4 Methodology
5 Results
6 Conclusion
References
Economic Relevance of Data Protection and Ethical Aspects in Affiliate Marketing
Abstract
1 Introduction
2 Consumer Trust and Reputation
3 Methodology
4 Results
4.1 Attitude Resistance Even with Newly Acquired Knowledge
4.2 Link Between Affiliate and Merchant Reputation
4.3 Aspects of Confidence Building
5 Discussion
References
Employer Attractiveness in Alpine Destinations: The Influence of Destination Factors
Abstract
1 Introduction
2 Research Background
3 Methodology and Scale Construction
4 Results
5 Conclusion and Practical Implications
6 Limitations and Recommendations for Future Research
References
Nothing Ever Happens, and I Wonder: Dynamic Standstill of PR Between 1984-2020
Abstract
1 Problem
2 Theoretical Foundation
2.1 Excellent PR-The Grunig paradigm
2.2 Excellent PR-Revisited
3 Research Objectives and Research Questions
4 Research Design
4.1 Description of Data Set
4.2 Conceptual Content Analysis
4.3 Frequency Analysis
5 Empirical Results
6 Conclusion
7 Critical Reflection and Limitations
References
On the Agenda: Maslow. An Investigation of Hybrid Meetings Based on the Hierarchy of Needs
Abstract
1 Problem
2 Research Objective and Research Questions
3 Theoretical Foundation
3.1 Importance of Successful Meetings
3.2 Maslow's Hierarchy of Needs for Employees
3.3 Aspects of Successful Hybrid Meetings
3.3.1 Verbal Communication
3.3.2 Non-Verbal Communication
3.3.3 Technical Aspects
3.3.4 Time Management
3.3.5 Efficiency and Effectiveness
4 Research Design
5 Empirical Results
6 Discussion of Empirical Results
7 Conclusion
8 Limitations and Outlook
References
Tourism Enterprises and Their Positioning as Employer Brands via Digital Channels
Abstract
1 Introduction
1.1 Aim of the Paper
1.2 Relevance and State of Research
2 Literature Review: Touristic Employer Brands Revisited
Contents
What's in a Name? Communicating Forms of Toponyms at Greek Wine Labels
Abstract
1 Communicating the Smart Wine Labels
2 The Significance of Toponymy as a Communicational Tool of the Greek Terroir
2.1 The Involvement of Toponymy in Greek Wine Labels
2.2 Why Place is Important to the Wine Label
2.3 Storytelling
3 Conclusions
References
Digital Grocery Retailing-The Influence of Product-Related and Personal-Related Factors on the Purchase Decision
Abstract
1 Introduction
2 Theoretical Background
2.1 The Influence of Product-Related Factors on Trust
2.2 The Influence of Attitudes
2.3 Trust and Decision Making
2.4 Subjective Norm and Purchase Decision
2.5 Purchase Decision and Satisfaction
2.6 Satisfaction and Loyalty
3 Conceptual Model and Hypotheses
4 Methodology
5 Results
6 Conclusion
References
Economic Relevance of Data Protection and Ethical Aspects in Affiliate Marketing
Abstract
1 Introduction
2 Consumer Trust and Reputation
3 Methodology
4 Results
4.1 Attitude Resistance Even with Newly Acquired Knowledge
4.2 Link Between Affiliate and Merchant Reputation
4.3 Aspects of Confidence Building
5 Discussion
References
Employer Attractiveness in Alpine Destinations: The Influence of Destination Factors
Abstract
1 Introduction
2 Research Background
3 Methodology and Scale Construction
4 Results
5 Conclusion and Practical Implications
6 Limitations and Recommendations for Future Research
References
Nothing Ever Happens, and I Wonder: Dynamic Standstill of PR Between 1984-2020
Abstract
1 Problem
2 Theoretical Foundation
2.1 Excellent PR-The Grunig paradigm
2.2 Excellent PR-Revisited
3 Research Objectives and Research Questions
4 Research Design
4.1 Description of Data Set
4.2 Conceptual Content Analysis
4.3 Frequency Analysis
5 Empirical Results
6 Conclusion
7 Critical Reflection and Limitations
References
On the Agenda: Maslow. An Investigation of Hybrid Meetings Based on the Hierarchy of Needs
Abstract
1 Problem
2 Research Objective and Research Questions
3 Theoretical Foundation
3.1 Importance of Successful Meetings
3.2 Maslow's Hierarchy of Needs for Employees
3.3 Aspects of Successful Hybrid Meetings
3.3.1 Verbal Communication
3.3.2 Non-Verbal Communication
3.3.3 Technical Aspects
3.3.4 Time Management
3.3.5 Efficiency and Effectiveness
4 Research Design
5 Empirical Results
6 Discussion of Empirical Results
7 Conclusion
8 Limitations and Outlook
References
Tourism Enterprises and Their Positioning as Employer Brands via Digital Channels
Abstract
1 Introduction
1.1 Aim of the Paper
1.2 Relevance and State of Research
2 Literature Review: Touristic Employer Brands Revisited