Innovation of digital economy [electronic resource] : cases from China / Jianlin Zhang, Kezhen Ying, Kanliang Wang, Zhigang Fan, Ziyi Zhao, editors.

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Innovation of digital economy [electronic resource] : cases from China / Jianlin Zhang, Kezhen Ying, Kanliang Wang, Zhigang Fan, Ziyi Zhao, editors.

9789819917419 (electronic bk.)
9819917417 (electronic bk.)
9819917409
9789819917402

Singapore : Springer, 2023.

English

1 online resource (474 pages).

10.1007/978-981-99-1741-9 doi

HC430.T4

658.514

This book presents a rich selection of 36 real-world cases on how organizations in China explore the new growth pattern, business model innovation, and digital transformation in digital era. The topic of cases varies from digital marketing and Internet brands, the growth of digital platforms, digital transformation and the industrial Internet of things, strategies for cross-border e-commerce companies, and business model innovation in digital era, etc. These cases stem from a diverse set of industry sectors, reporting on best practices and lessons learned. The book shows how organizations strive to find new ways to develop and create new paths to grow in a digital world and shares essential practical insights into digital economy. All cases are presented in a standardized structure in order to provide valuable insights and essential guidance for practitioners, scholars as well as general readers.

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Online resource; title from PDF title page (SpringerLink, viewed June 5, 2023).

Management for professionals.

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