Innovation of digital economy : cases from China / Jianlin Zhang, Kezhen Ying, Kanliang Wang, Zhigang Fan, Ziyi Zhao, editors.
2023
HC430.T4
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Details
Title
Innovation of digital economy : cases from China / Jianlin Zhang, Kezhen Ying, Kanliang Wang, Zhigang Fan, Ziyi Zhao, editors.
ISBN
9789819917419 (electronic bk.)
9819917417 (electronic bk.)
9819917409
9789819917402
9819917417 (electronic bk.)
9819917409
9789819917402
Imprint
Singapore : Springer, 2023.
Language
English
Description
1 online resource (474 p.).
Other Standard Identifiers
10.1007/978-981-99-1741-9 doi
Call Number
HC430.T4
Dewey Decimal Classification
658.514
Summary
This book presents a rich selection of 36 real-world cases on how organizations in China explore the new growth pattern, business model innovation, and digital transformation in digital era. The topic of cases varies from digital marketing and Internet brands, the growth of digital platforms, digital transformation and the industrial Internet of things, strategies for cross-border e-commerce companies, and business model innovation in digital era, etc. These cases stem from a diverse set of industry sectors, reporting on best practices and lessons learned. The book shows how organizations strive to find new ways to develop and create new paths to grow in a digital world and shares essential practical insights into digital economy. All cases are presented in a standardized structure in order to provide valuable insights and essential guidance for practitioners, scholars as well as general readers.
Access Note
Access limited to authorized users.
Source of Description
Online resource; title from PDF title page (SpringerLink, viewed June 5, 2023).
Series
Management for Professionals.
Available in Other Form
Innovation of Digital Economy
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Online Access
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Online Resources > Ebooks
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Table of Contents
Introduction to Digital Economy In China: Innovation to Practice
Chapter One: Internet Brands and Digital Marketing
Chapter Two: The Emergence and Growth of Digital Platform
Chapter Three: Industrial Internet of Things
Chapter Four: Digital Service
Chapter Five: Data-Driven Business Model Innovation
Chapter Six: Cross-Border E-commerce.
Chapter One: Internet Brands and Digital Marketing
Chapter Two: The Emergence and Growth of Digital Platform
Chapter Three: Industrial Internet of Things
Chapter Four: Digital Service
Chapter Five: Data-Driven Business Model Innovation
Chapter Six: Cross-Border E-commerce.