Frontiers in Product Innovation Strategy [electronic resource] : Predicting Market Outcomes and Creating Winning Products for a People and Planet-Friendly Future.

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Frontiers in Product Innovation Strategy [electronic resource] : Predicting Market Outcomes and Creating Winning Products for a People and Planet-Friendly Future.

9783031258237
3031258231
3031258223
9783031258220

Cham : Springer International Publishing AG, 2023.

English

1 online resource (137 pages).

10.1007/978-3-031-25823-7 doi

HF5410-5417.5

658.575

The book shares a cutting-edge approach to innovation strategies and product innovation by showing how advances in management and science can now help explain and predict innovation response and market outcomes across industries (health, cosmetics, food, leisure, insurance, automotive). A comprehensive review of the latest breakthroughs - from behavioral science to sustainable practices - sheds a new light on product innovation management allowing brands and teams to develop daring yet low-risk innovation strategies, while increasing their positive impact on people and planet. Readers will particularly benefit from the self-paced online video-based learning modules provided with the innovative Book+Course format.

Description based upon print version of record.

Includes bibliographical references.

Access limited to authorized users.

Business Guides on the Go Series.

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