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001469429 001__ 1469429
001469429 003__ OCoLC
001469429 005__ 20230802011204.0
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001469429 007__ cr\un\nnnunnun
001469429 008__ 230706s2023\\\\sz\\\\\\o\\\\\000\0\eng\d
001469429 019__ $$a1389484420
001469429 020__ $$a9783031329791$$q(electronic bk.)
001469429 020__ $$a3031329791$$q(electronic bk.)
001469429 020__ $$z9783031329784
001469429 020__ $$z3031329783
001469429 0247_ $$a10.1007/978-3-031-32979-1$$2doi
001469429 035__ $$aSP(OCoLC)1389513865
001469429 040__ $$aGW5XE$$beng$$erda$$epn$$cGW5XE$$dYDX
001469429 049__ $$aISEA
001469429 050_4 $$aHD30.23
001469429 08204 $$a658.45$$223/eng/20230706
001469429 1001_ $$aBengtson, Erik,$$eauthor.
001469429 24514 $$aThe virtues of green marketing :$$ba constructive take on corporate rhetoric /$$cErik Bengtson, Oskar Mossberg.
001469429 264_1 $$aCham :$$bPalgrave Macmillan,$$c2023.
001469429 300__ $$a1 online resource (xv, 163 pages).
001469429 336__ $$atext$$btxt$$2rdacontent
001469429 337__ $$acomputer$$bc$$2rdamedia
001469429 338__ $$aonline resource$$bcr$$2rdacarrier
001469429 4901_ $$aRhetoric, politics and society,$$x2947-5155
001469429 5050_ $$a1. Introduction: A New Framework for Green Marketing -- 2. A Constructive Turn: Towards Harnessing the Potential of Green Promises -- 3. Institutional Theory and Green Legitimation -- 4. Attempts at Co-Reading Institutional and Rhetorical Theory -- 5. Revisiting the Rhetorical Tradition and Acquainting Ourselves with the Virtuous Orator -- 6. From the Sins of Greenwashing to the Virtues of Green Marketing -- 7. Some Implications for Law -- 8. The Framework of Virtue Critique -- 9. Exploring the Virtue Framework: Environmental Labels, Clean Clothes and Green Energy Capitalism -- 10. Green Marketing as Manifest Performance of Ethical Judgment.
001469429 5060_ $$aOpen access.$$5GW5XE
001469429 520__ $$aThis open access book explores the idea that corporate rhetoric can be a force for good. In developing a new framework for analysis and discussion of green marketing, the authors argue that corporate environmental rhetoric can be harnessed to contribute to climate transition and a more sustainable market economy. The work explores the transformative power inherent in green promises and sets a vision of what green marketers should strive for. Engaging with selected research on organizational theory, the authors negotiate the conflicting paradigms of rhetorical theory and their relation to the study of corporate legitimation practices. The resulting theoretical framework provides an analytical scheme that can be useful in various disciplines – such as sociology, economics, law, marketing theory, and communication. It also illustrates how we can find new answers to contemporary challenges by re-imagining rhetoric. This is an open access book. Erik Bengtson is a scholar of rhetoric at Uppsala and Södertörn Universities, Sweden. He has published on the epistemology of rhetoric, rhetorical argumentation theory, and semiotics. Later, his research focus has shifted towards exploring the relations between capitalism and climate transition rhetoric. Oskar Mossberg is a private law scholar at Uppsala University. He works at the intersection between law and rhetoric and is engaged in developing legal doctrine and methodology by drawing on other fields within the humanities and social sciences, including philosophy, hermeneutics, and rhetoric.
001469429 588__ $$aOnline resource; title from PDF title page (SpringerLink, viewed July 6, 2023).
001469429 650_0 $$aCommunication in organizations.
001469429 650_0 $$aRhetoric.
001469429 650_0 $$aSocial responsibility of business.
001469429 650_0 $$aGreen marketing.
001469429 650_0 $$aLeadership.
001469429 655_0 $$aElectronic books.
001469429 7001_ $$aMossberg, Oskar,$$eauthor.
001469429 77608 $$iebook version :$$z9783031329791
001469429 77608 $$iPrint version: $$z3031329783$$z9783031329784$$w(OCoLC)1375536965
001469429 830_0 $$aRhetoric, politics, and society series,$$x2947-5155
001469429 852__ $$bebk
001469429 85640 $$3Springer Nature$$uhttps://link.springer.com/10.1007/978-3-031-32979-1$$zOnline Access$$91397441.2
001469429 909CO $$ooai:library.usi.edu:1469429$$pGLOBAL_SET
001469429 980__ $$aBIB
001469429 980__ $$aEBOOK
001469429 982__ $$aEbook
001469429 983__ $$aOnline
001469429 994__ $$a92$$bISE