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Introduction
1. Look Around You
2. Guest Chapter: Founder's Guide Through the Legal Jungle
3. Setting Goals
4. Guest Chapter: On the Franchise Model for Startups
5. Getting Money
6. Guest Chapter: On Startup Valuations (and Other Dark Stories)
7. Your Company is the Average of its Founders
8. Guest Chapter: Recruiting in a Startup Environment
9. Managing Money
10. Get Your Product Out There
11. The Big Exit theory
12. Find Your Replacement(s).

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