001469575 000__ 04298cam\\22005777i\4500 001469575 001__ 1469575 001469575 003__ OCoLC 001469575 005__ 20230803003336.0 001469575 006__ m\\\\\o\\d\\\\\\\\ 001469575 007__ cr\un\nnnunnun 001469575 008__ 230612s2023\\\\caua\\\\o\\\\\001\0\eng\d 001469575 019__ $$a1381292396$$a1381709276 001469575 020__ $$a9781484293676$$q(electronic bk.) 001469575 020__ $$a1484293673$$q(electronic bk.) 001469575 020__ $$z9781484293669 001469575 020__ $$z1484293665 001469575 0247_ $$a10.1007/978-1-4842-9367-6$$2doi 001469575 035__ $$aSP(OCoLC)1381858527 001469575 040__ $$aGW5XE$$beng$$erda$$epn$$cGW5XE$$dYDX$$dEBLCP$$dN$T$$dUKAHL$$dOCLCF 001469575 049__ $$aISEA 001469575 050_4 $$aQ335 001469575 08204 $$a006.3$$223/eng/20230612 001469575 1001_ $$aTaulli, Tom,$$d1968-$$eauthor. 001469575 24510 $$aGenerative AI :$$bHow ChatGPT and other AI tools will revolutionize business /$$cTom Taulli. 001469575 264_1 $$a[Berkeley, CA] :$$bApress,$$c2023. 001469575 300__ $$a1 online resource (vii, 208 pages) :$$billustrations 001469575 336__ $$atext$$btxt$$2rdacontent 001469575 337__ $$acomputer$$bc$$2rdamedia 001469575 338__ $$aonline resource$$bcr$$2rdacarrier 001469575 500__ $$aIncludes index. 001469575 5050_ $$aChapter 1: Introduction to Generative AI -- Chapter 2: Data -- Chapter 3: AI Fundamentals -- Chapter 4: Core Generative AI Technology -- Chapter 5: Large Language Models -- Chapter 6: Auto Code Generation -- Chapter 7: The Transformation of Business -- Chapter 8: The Impact on Major Businesses -- Chapter 9: The Future. 001469575 506__ $$aAccess limited to authorized users. 001469575 520__ $$aThis book will show how generative technology works and the drivers. It will also look at the applications -- showing what various startups and large companies are doing in the space. There will also be a look at the challenges and risk factors. During the past decade, companies have spent billions on AI. But the focus has been on applying the technology to predictions -- which is known as analytical AI. It can mean that you receive TikTok videos that you cannot resist. Or analytical AI can fend against spam or fraud or forecast when a package will be delivered. While such things are beneficial, there is much more to AI. The next megatrend will be leveraging the technology to be creative. For example, you could take a book and an AI model will turn it into a movie -- at very little cost. This is all part of generative AI. It's still in the nascent stages but it is progressing quickly. Generative AI can already create engaging blog posts, social media messages, beautiful artwork and compelling videos. The potential for this technology is enormous. It will be useful for many categories like sales, marketing, legal, product design, code generation, and even pharmaceutical creation. What You Will Learn The importance of understanding generative AI The fundamentals of the technology, like the foundation and diffusion models How generative AI apps work How generative AI will impact various categories like the law, marketing/sales, gaming, product development, and code generation. The risks, downsides and challenges. Who This Book is For Professionals that do not have a technical background. Rather, the audience will be mostly those in Corporate America (such as managers) as well as people in tech startups, who will need an understanding of generative AI to evaluate the solutions. 001469575 588__ $$aOnline resource; title from PDF title page (SpringerLink, viewed June 12, 2023). 001469575 650_0 $$aArtificial intelligence. 001469575 655_0 $$aElectronic books. 001469575 77608 $$iPrint version:$$z1484293665$$z9781484293669$$w(OCoLC)1370487482 001469575 852__ $$bebk 001469575 85640 $$3Springer Nature$$uhttps://univsouthin.idm.oclc.org/login?url=https://link.springer.com/10.1007/978-1-4842-9367-6$$zOnline Access$$91397441.1 001469575 909CO $$ooai:library.usi.edu:1469575$$pGLOBAL_SET 001469575 980__ $$aBIB 001469575 980__ $$aEBOOK 001469575 982__ $$aEbook 001469575 983__ $$aOnline 001469575 994__ $$a92$$bISE