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Table of Contents
PART 1: Understanding Digital Marketing in the Automotive Semiconductor Industry
Chapter 1. Opportunities of and Necessities for a Digital Transformation in Sales and Marketing in a Leading Electronics Company
Chapter 2. Digital Customer Engagement in the Automotive Semiconductor Industry: Leveraging Continuous Disruption
Chapter 3. The key role of disruptive digital marketing approaches in the automotive electronics market
Chapter 4. Overcoming Barriers to Digital Marketing in the Automotive Electronics Industry Through Ambidexterity Design Guidelines
PART 2: Deep Dives into Organizational Design, Strategy and Operation as well as Target Model implementation
Chapter 5. A practical guide to setting and achieving digital marketing goals following a plan-do-check-act approach
Chapter 6. The importance of a focused and standardized operating model in managing Digital Customer Engagement
Chapter 7. A framework for orchestrating higher-level processes for successful digital customer engagement A plaidoyer for a digital marketing cortex
PART 3: Configuring Campaigns and Optimizing digital customer engagement as well as and insights from academia and other industries
Chapter 8. Designing Campaigns and Optimizing Campaign Performance The ingredients of campaign excellence
Chapter 9. Meaningful Marketing Content for Automotive Customer: A process guide for modular, buyer persona centric and channel optimized content creation
Chapter 10. In Pursuit of a Scalable Channel Optimization in B2B
Chapter 11. Advancing from a scalable marketing approach into a digital self-service sphere
Chapter 12. Separating the useful from the harmful: How the core competence of filtration drives digital marketing transformation
Chapter 13. Enhancing the Customer Journey with Digital Self-services.
Chapter 1. Opportunities of and Necessities for a Digital Transformation in Sales and Marketing in a Leading Electronics Company
Chapter 2. Digital Customer Engagement in the Automotive Semiconductor Industry: Leveraging Continuous Disruption
Chapter 3. The key role of disruptive digital marketing approaches in the automotive electronics market
Chapter 4. Overcoming Barriers to Digital Marketing in the Automotive Electronics Industry Through Ambidexterity Design Guidelines
PART 2: Deep Dives into Organizational Design, Strategy and Operation as well as Target Model implementation
Chapter 5. A practical guide to setting and achieving digital marketing goals following a plan-do-check-act approach
Chapter 6. The importance of a focused and standardized operating model in managing Digital Customer Engagement
Chapter 7. A framework for orchestrating higher-level processes for successful digital customer engagement A plaidoyer for a digital marketing cortex
PART 3: Configuring Campaigns and Optimizing digital customer engagement as well as and insights from academia and other industries
Chapter 8. Designing Campaigns and Optimizing Campaign Performance The ingredients of campaign excellence
Chapter 9. Meaningful Marketing Content for Automotive Customer: A process guide for modular, buyer persona centric and channel optimized content creation
Chapter 10. In Pursuit of a Scalable Channel Optimization in B2B
Chapter 11. Advancing from a scalable marketing approach into a digital self-service sphere
Chapter 12. Separating the useful from the harmful: How the core competence of filtration drives digital marketing transformation
Chapter 13. Enhancing the Customer Journey with Digital Self-services.