@article{1469601,
      recid = {1469601},
      author = {Gillies, Jamie, and Raynauld, Vincent, and Turcotte,  André,},
      title = {Political marketing in the 2021 Canadian federal election  /},
      pages = {1 online resource (xi, 162 pages) :},
      note = {Includes index.},
      abstract = {Political Marketing in the 2021 Canadian Federal Election  provides an insightful and timely contribution to the field  of political science and modern political campaigning. It  provides a nice balance between practical review and  detailed theoretical analysis. The book also covers several  topics of growing importance both politically and  academically, such as populism, identity and grievance  politics, as well as polarisation and negative campaigning.  As a result, the book acts as a good marker between the  Canadian election campaign strategies of the past and the  drastic changes we will likely see moving forward. I highly  recommend this book for academics, students and  practitioners alike. --- Edward Elder, Faculty of Arts,  University of Auckland, New Zealand "The 2021 Canadian  federal election provided scholars with an extraordinary  opportunity to study political marketing as applied during  a global health crisis. From how one party galvanized the  role of anger, to the hyper masculine focus of marketing  the leaders through digital communications, to the  challenge faced by party brands in the face of rising  populist sentiment on both the left and the right, this  collection sheds much needed light on the changing dynamics  within the Canadian electorate and how parties use  marketing tools - with varying degrees of success - to  respond to them. Readers will learn much from the chapters  offered here." --Anna Esselment, Associate Professor of  Political Science, University of Waterloo This book will  offer a fresh take on the dynamics of the 2021 Canadian  federal election and differentiates from The Canadian  General Election book series or other books looking at the  campaign horse race and results. It will instead focus on  elements pertinent to the political marketing literature.  Besides chapters by leading and emerging political  marketing academics from different disciplines (e.g.  communications, political science, political management),  the co-editors of this edited volume have solicited  contributions from practitioners in different fields  related to political marketing (e.g. polling). Some  chapters are collaborations between leading academics and  practitioners, which should be a source of new insights  into dynamics of political marketing that will make this  edited volume unique from others published previously. In  other words, the books content will be taking our current  understandings of Canadian political marketing in new  directions. Jamie Gillies is Professor of Communications  and Public Policy and Chair of the Department of Journalism  and Communications at St. Thomas University in Fredericton,  New Brunswick, Canada. Vincent Raynauld is Associate  Professor in the Department of Communication Studies at  Emerson College in Boston, Massachusetts, USA. Andr  Turcotte is Associate Professor in Communication and  Political Management at Carleton University in Ottawa,  Ontario, Canada.},
      url = {http://library.usi.edu/record/1469601},
      doi = {https://doi.org/10.1007/978-3-031-34404-6},
}