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001469601 003__ OCoLC
001469601 005__ 20230803003338.0
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001469601 020__ $$a9783031344046$$q(electronic bk.)
001469601 020__ $$a3031344049$$q(electronic bk.)
001469601 020__ $$z9783031344039
001469601 020__ $$z3031344030
001469601 0247_ $$a10.1007/978-3-031-34404-6$$2doi
001469601 035__ $$aSP(OCoLC)1382331725
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001469601 050_4 $$aJL193
001469601 08204 $$a324.971074$$223/eng/20230613
001469601 24500 $$aPolitical marketing in the 2021 Canadian federal election /$$cJamie Gillies, Vincent Raynauld, André Turcotte, editors.
001469601 264_1 $$aCham :$$bPalgrave Macmillan,$$c[2023]
001469601 264_4 $$c©2023
001469601 300__ $$a1 online resource (xi, 162 pages) :$$billustrations (chiefly color).
001469601 336__ $$atext$$btxt$$2rdacontent
001469601 337__ $$acomputer$$bc$$2rdamedia
001469601 338__ $$aonline resource$$bcr$$2rdacarrier
001469601 4901_ $$aPalgrave studies in political marketing and management
001469601 500__ $$aIncludes index.
001469601 5050_ $$aChapter 1: Introduction: The 2021 Canadian Federal Election -- Chapter 2: Political Branding in a Crisis and the Shifting Strategies of the Trudeau 2021 Campaign. Chapter 3: Clowns To The Left Of Me, Jokers To The Right: Branding Challenges in the 2021 Conservative Party Campaign -- Chapter 4: The Hyper-Masculine Campaign: Party Leader Brand Image, Heteronormativity, and the 2021 Canadian Federal Election -- Chapter 5: Le Bloc Qubcois: A Niche Party -- Chapter 6: The Peoples Party of Canada and the Appeal of Anger Politics -- Chapter 7: The Neglected Populists: Breaking Down the Performance of the Left-Leaning New Democratic Party in the 2021 Canadian Federal Election -- Chapter 8: Identity Marketing During the 2021 Canadian Federal Election -- Chapter 9: Conclusion: The Calm Before the Storm.
001469601 506__ $$aAccess limited to authorized users.
001469601 520__ $$aPolitical Marketing in the 2021 Canadian Federal Election provides an insightful and timely contribution to the field of political science and modern political campaigning. It provides a nice balance between practical review and detailed theoretical analysis. The book also covers several topics of growing importance both politically and academically, such as populism, identity and grievance politics, as well as polarisation and negative campaigning. As a result, the book acts as a good marker between the Canadian election campaign strategies of the past and the drastic changes we will likely see moving forward. I highly recommend this book for academics, students and practitioners alike. --- Edward Elder, Faculty of Arts, University of Auckland, New Zealand "The 2021 Canadian federal election provided scholars with an extraordinary opportunity to study political marketing as applied during a global health crisis. From how one party galvanized the role of anger, to the hyper masculine focus of marketing the leaders through digital communications, to the challenge faced by party brands in the face of rising populist sentiment on both the left and the right, this collection sheds much needed light on the changing dynamics within the Canadian electorate and how parties use marketing tools - with varying degrees of success - to respond to them. Readers will learn much from the chapters offered here." --Anna Esselment, Associate Professor of Political Science, University of Waterloo This book will offer a fresh take on the dynamics of the 2021 Canadian federal election and differentiates from The Canadian General Election book series or other books looking at the campaign horse race and results. It will instead focus on elements pertinent to the political marketing literature. Besides chapters by leading and emerging political marketing academics from different disciplines (e.g. communications, political science, political management), the co-editors of this edited volume have solicited contributions from practitioners in different fields related to political marketing (e.g. polling). Some chapters are collaborations between leading academics and practitioners, which should be a source of new insights into dynamics of political marketing that will make this edited volume unique from others published previously. In other words, the books content will be taking our current understandings of Canadian political marketing in new directions. Jamie Gillies is Professor of Communications and Public Policy and Chair of the Department of Journalism and Communications at St. Thomas University in Fredericton, New Brunswick, Canada. Vincent Raynauld is Associate Professor in the Department of Communication Studies at Emerson College in Boston, Massachusetts, USA. Andr Turcotte is Associate Professor in Communication and Political Management at Carleton University in Ottawa, Ontario, Canada.
001469601 588__ $$aDescription based on print version record.
001469601 60010 $$aTrudeau, Justin$$1https://isni.org/isni/0000000440321669
001469601 61010 $$aCanada.$$bParliament$$xElections, 2021.
001469601 650_0 $$aPolitical campaigns$$zCanada$$xHistory$$y21st century.
001469601 651_0 $$aCanada$$xPolitics and government$$y21st century.
001469601 655_7 $$aHistory.$$2fast$$0(OCoLC)fst01411628
001469601 655_0 $$aElectronic books.
001469601 7001_ $$aGillies, Jamie,$$eeditor.$$1https://isni.org/isni/000000049858068X
001469601 7001_ $$aRaynauld, Vincent,$$d1982-$$eeditor.$$1https://isni.org/isni/0000000500197752
001469601 7001_ $$aTurcotte, André,$$d1966-$$eeditor.$$1https://isni.org/isni/0000000483287288
001469601 77608 $$iPrint version:$$tPolitical marketing in the 2021 Canadian federal election.$$dBasingstoke : Palgrave Macmillan, 2023$$z9783031344039$$w(OCoLC)1381122597
001469601 830_0 $$aPalgrave studies in political marketing and management.
001469601 852__ $$bebk
001469601 85640 $$3Springer Nature$$uhttps://univsouthin.idm.oclc.org/login?url=https://link.springer.com/10.1007/978-3-031-34404-6$$zOnline Access$$91397441.1
001469601 909CO $$ooai:library.usi.edu:1469601$$pGLOBAL_SET
001469601 980__ $$aBIB
001469601 980__ $$aEBOOK
001469601 982__ $$aEbook
001469601 983__ $$aOnline
001469601 994__ $$a92$$bISE