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001469807 001__ 1469807
001469807 003__ OCoLC
001469807 005__ 20230803003348.0
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001469807 007__ cr\cn\nnnunnun
001469807 008__ 230620s2023\\\\sz\a\\\\o\\\\\100\0\eng\d
001469807 020__ $$a9783031290206$$q(electronic bk.)
001469807 020__ $$a3031290208$$q(electronic bk.)
001469807 020__ $$z9783031290190
001469807 020__ $$z3031290194
001469807 0247_ $$a10.1007/978-3-031-29020-6$$2doi
001469807 035__ $$aSP(OCoLC)1383654305
001469807 040__ $$aGW5XE$$beng$$erda$$epn$$cGW5XE$$dEBLCP$$dOCLCF
001469807 049__ $$aISEA
001469807 050_4 $$aHF5411
001469807 08204 $$a658.8$$223/eng/20230620
001469807 1112_ $$aInternational Congress on Public and Nonprofit Marketing$$n(21st :$$d2022 :$$cBraga, Portugal).
001469807 24510 $$aUniting marketing efforts for the common good - a challenge for the fourth sector :$$bselected papers from XXI International Congress on Public and Nonprofit Marketing (IAPNM 2022), Braga, Portugal /$$cAna Maria Soares, Beatriz Casais, editors.
001469807 24630 $$aIAPNM 2022
001469807 264_1 $$aCham :$$bSpringer,$$c[2023]
001469807 264_4 $$c©2023
001469807 300__ $$a1 online resource (ix, 277 pages) :$$billustrations (chiefly color).
001469807 336__ $$atext$$btxt$$2rdacontent
001469807 337__ $$acomputer$$bc$$2rdamedia
001469807 338__ $$aonline resource$$bcr$$2rdacarrier
001469807 4901_ $$aSpringer proceedings in business and economics
001469807 500__ $$aConference proceedings.
001469807 506__ $$aAccess limited to authorized users.
001469807 520__ $$aThe convergence of profit, public, nonprofit and social organizations constitutes an increasingly important reality that has been labeled the fourth sector. This movement brings together talents, resources, and skills from governmental and non-governmental partners, corporations, and civil society at large to leverage well-being responses and develop new approaches to address social challenges. The diversity and complexity of these problems heightened by the COVID-19 pandemic call for a collective social effort and innovative solutions. Despite the growing importance and initiatives taking ownership of community well-being through fostering partnerships in which different stakeholders share responsibilities to build a better future and common good, this is an under-researched area. This edited book discusses the challenges and opportunities of the emerging fourth sector, and features selected papers from XXI International Congress on Public and Nonprofit Marketing (IAPNM 2022) held at the University of Minho in Braga (Portugal) in July 2022.
001469807 588__ $$aDescription based on print version record.
001469807 650_0 $$aMarketing$$vCongresses.
001469807 650_0 $$aNonprofit organizations$$xMarketing$$vCongresses.
001469807 655_0 $$aElectronic books.
001469807 655_7 $$aConference papers and proceedings.$$2fast$$0(OCoLC)fst01423772
001469807 655_7 $$aConference papers and proceedings.$$2lcgft
001469807 7001_ $$aSoares, Ana Maria,$$d1968-$$eeditor.
001469807 7001_ $$aCasais, Beatriz,$$eeditor.
001469807 77608 $$iPrint version:$$aInternational Congress on Public and Nonprofit Marketing (21st : 2022 : Braga, Portugal), creator.$$tUniting marketing efforts for the common good - a challenge for the fourth sector.$$dCham : Springer, 2023$$z9783031290190$$w(OCoLC)1381123394
001469807 830_0 $$aSpringer proceedings in business and economics.
001469807 852__ $$bebk
001469807 85640 $$3Springer Nature$$uhttps://univsouthin.idm.oclc.org/login?url=https://link.springer.com/10.1007/978-3-031-29020-6$$zOnline Access$$91397441.1
001469807 909CO $$ooai:library.usi.edu:1469807$$pGLOBAL_SET
001469807 980__ $$aBIB
001469807 980__ $$aEBOOK
001469807 982__ $$aEbook
001469807 983__ $$aOnline
001469807 994__ $$a92$$bISE