001469941 000__ 06076cam\\22006257a\4500
001469941 001__ 1469941
001469941 003__ OCoLC
001469941 005__ 20230803003354.0
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001469941 008__ 230624s2023\\\\gw\\\\\\o\\\\\000\0\eng\d
001469941 019__ $$a1385449850
001469941 020__ $$a9783658412395$$q(electronic bk.)
001469941 020__ $$a3658412399$$q(electronic bk.)
001469941 020__ $$z9783658412388
001469941 020__ $$z3658412380
001469941 0247_ $$a10.1007/978-3-658-41239-5$$2doi
001469941 035__ $$aSP(OCoLC)1385453466
001469941 040__ $$aEBLCP$$beng$$cEBLCP$$dYDX$$dGW5XE$$dEBLCP$$dYDX$$dOCLCF
001469941 049__ $$aISEA
001469941 050_4 $$aHF5415.525$$b.B43 2023
001469941 08204 $$a658.8/12$$223/eng/20230628
001469941 1001_ $$aBecker, Roman.
001469941 24510 $$aFanomics® :$$bturn customers into fans and profit from it /$$cRoman Becker, Gregor Daschmann.
001469941 260__ $$aWiesbaden :$$bSpringer,$$c2023.
001469941 300__ $$a1 online resource (322 p.).
001469941 336__ $$atext$$btxt$$2rdacontent
001469941 337__ $$acomputer$$bc$$2rdamedia
001469941 338__ $$aonline resource$$bcr$$2rdacarrier
001469941 4901_ $$aFuture of Business and Finance
001469941 500__ $$aDescription based upon print version of record.
001469941 5050_ $$aChapter 1 The Fan Principle: Fans and Fan Customers -- 1.1 What it is about -- 1.2 What is a fan? -- 1.3 From Fan Principle to FANOMICS: What is a Fan Customer? -- 1.4 The FANOMICS Basis: The Fan Indicator -- 1.5 The Fan Rate as a KPI -- 1.6 The Fan Portfolio -- 1.7 Bibliography -- Chapter 2 The value of fan customers -- 2.1 The fan as a growth driver -- 2.2 Fans and Market Penetration: Growth with existing customers in existing business -- 2.3 Fans and Market development: Growth through the acquisition of new customers in existing business -- 2.4 Fans and product development: Growth with existing customers through expansion of the product range -- 2.5 Fans and product diversification: Growth by attracting new customers for new products -- 2.6 Summary: The Fan Rate as the central growth factor -- 2.7 Increasing customer value through FANOMICS -- 2.8 Bibliography -- Chapter 3 FANOMICS - The Economics of the Fan Principle -- 3.1 Focus generates identification -- 3.2 Orchestration creates perceived uniqueness -- 3.3 Definition of FANOMICS -- 3.4 Example VI: ALDI South - the simple principle -- 3.5 Examples VII: Miele - Orchestration of performance and communication -- 3.6 FANOMICS: From development to implementation -- 3.7 Bibliography -- Chapter 4 How do I really turn customers into fans? -- 4.1 Positioning -- 4.2 Orchestration -- 4.3 Employees as Fan Makers -- 4.4 Customer value-based control -- 4.5 Bibliography -- Chapter 5 FANOMICS: More than controlling relationship quality -- 5.1 Customer value-based segmentation with the Fan Portfolio -- 5.2 FANOMICS as an instrument for efficient new customer acquisition -- 5.3 Dovetailing of NPS and FANOMICS to form "NPSplus Insights -- 5.4 Bibliography -- Chapter 6 Success Factors of FANOMICS -- 6.1 Building awareness and acceptance -- 6.2 Validation of success effectiveness by measuring the customer value of Fans -- 6.3 Continuous measurement and goal systems for managing success -- 6.4 Bibliography. .
001469941 506__ $$aAccess limited to authorized users.
001469941 520__ $$aEvery company wants to turn its customers into true and lifelong fans. In this book, Roman Becker and Gregor Daschmann, the discoverers of the Fan Principle and FANOMICS, demonstrate how this can be actually accomplished. They transfer the mechanisms of fan relationships from sports, music, and art to those between companies and customers. What turns a customer into a fan customer? How are these identified? And how can the Fan Rate be managed and even increased? This book provides answers to all these questions. Based on surveys and interviews with more than 100,000 respondents, it becomes clear that fans have the highest customer value and therefore contribute significantly to the economic success of a company. However, in order to win fan customers and increase these numbers, a complete rethinking of customer relationship management and a departure from the customary key performance indicators is necessary. Taking this path is extremely worthwhile. Fan customers have an emotional connection to their provider and form a new, reliable currency - both as direct buyers and as active ambassadors. This a must-read for all business decision-makers who want to improve the quality of their customer relationships, while saving money and achieving more than just short-term success. From the contents: - Definition of fan customers and what emotional customer loyalty means - Distinct value of the fan customer as a value-added partner and ambassador - FANOMICS as a management program in customer relationship management - Concrete suggestions for implementing the FANOMICS - Best practices and illustrative examples of tops and flops from the business world Visit the website www.fanomics.de for more information.
001469941 588__ $$aOnline resource; title from PDF title page (SpringerLink, viewed June 28, 2023).
001469941 650_0 $$aCustomer loyalty.
001469941 650_0 $$aCustomer relations.
001469941 655_0 $$aElectronic books.
001469941 7001_ $$aDaschmann, Gregor.
001469941 77608 $$iPrint version:$$aBecker, Roman$$tFanomics®$$dWiesbaden : Springer Fachmedien Wiesbaden GmbH,c2023$$z9783658412388
001469941 830_0 $$aFuture of business and finance.
001469941 852__ $$bebk
001469941 85640 $$3Springer Nature$$uhttps://univsouthin.idm.oclc.org/login?url=https://link.springer.com/10.1007/978-3-658-41239-5$$zOnline Access$$91397441.1
001469941 909CO $$ooai:library.usi.edu:1469941$$pGLOBAL_SET
001469941 980__ $$aBIB
001469941 980__ $$aEBOOK
001469941 982__ $$aEbook
001469941 983__ $$aOnline
001469941 994__ $$a92$$bISE