Sports management in an uncertain environment [electronic resource] / Bhaskar Basu, Michel Desbordes, Soumya Sarkar, editors.

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Sports management in an uncertain environment [electronic resource] / Bhaskar Basu, Michel Desbordes, Soumya Sarkar, editors.

9789811970108 (electronic bk.)
9811970106 (electronic bk.)
9811970092
9789811970092

Singapore : Springer, 2023.

English

1 online resource (322 pages).

10.1007/978-981-19-7010-8 doi

GV713

796.06/9

This edited book delves into several aspects of sports and sports management from a vantage of uncertainty and turbulence unleashed initially by COVID-19. The book, divided into three broad sections, deals in strategy and governance of sports organizations, use and evolution of technology in sports, and sports consumption and media. It starts from the backdrop of how sport assumed a new-found importance in people's lives while reeling under several phases of pandemic-induced lockdowns. Consumers felt how integral sports was in their lives when there were no live games to watch and bond on. Players, leagues, organizers, and media are still recovering, along with viewers, as sports makes a tentative comeback in our lives. COVID-19 was a precursor of the disruptions to come. Both the supply and demand sides have taken note of those disturbances to prepare themselves for any such potential derailments. The organizations, franchises, athletes, media, health care, logistics on sports have been reworking their strategies to keep coping with uncertainties. On the other hand, the consumers have transformed their sports consumption behavior over these two years, aided by the enormous technological changes. Such a backdrop paved the way for researchers to understand how the sports industry has dealt with this impact and has rediscovered itself to take its coveted spot. This book is a snapshot of several global sports changes and how they continue to evolve in an increasingly turbulent and uncertain world. It will be a rich resource not only for academics studying sports management, but also event management organizations, administrators, and policymakers.

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Online resource; title from PDF title page (SpringerLink, viewed July 10, 2023).

Sports economics, management, and policy ; v. 21.

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