Analysing web traffic :: a case study on artificial and genuine advertisement-related behaviour /: Agnieszka Jastrz?bska, Jan W. Owsi?ski, Karol Opara, Marek Gajewski, Olgierd Hryniewicz, Mariusz Kozakiewicz, S?awomir Zadro?ny, Tomasz Zwierzchowski.

Jastrz?bska, Agnieszka,; Owsi?ski, J. W.; Opara, Karol,; Gajewski, Marek,; Hryniewicz, Olgierd,; Kozakiewicz, Mariusz,; Zadro?ny, S?awomir,; Zwierzchowski, Tomasz,

doi:10.1007/978-3-031-32503-8

Analysing web traffic : a case study on artificial and genuine advertisement-related behaviour / Agnieszka Jastrz?bska, Jan W. Owsi?ski, Karol Opara, Marek Gajewski, Olgierd Hryniewicz, Mariusz Kozakiewicz, S?awomir Zadro?ny, Tomasz Zwierzchowski.

Jastrz?bska, Agnieszka, author.; Owsi?ski, J. W. (Jan W.), author.; Opara, Karol, author.; Gajewski, Marek, author.; Hryniewicz, Olgierd, author.; Kozakiewicz, Mariusz, author.; Zadro?ny, S?awomir, author.; Zwierzchowski, Tomasz, author.

2023

HF6146.I58 J37 2023

Available Online

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Title

Analysing web traffic : a case study on artificial and genuine advertisement-related behaviour / Agnieszka Jastrz?bska, Jan W. Owsi?ski, Karol Opara, Marek Gajewski, Olgierd Hryniewicz, Mariusz Kozakiewicz, S?awomir Zadro?ny, Tomasz Zwierzchowski.

Author

Jastrz?bska, Agnieszka, author.

ISBN

9783031325038 (electronic bk.)
3031325036 (electronic bk.)
9783031325021
3031325028

DOI

https://doi.org/10.1007/978-3-031-32503-8

Published

Cham : Springer, 2023.

Language

English

Description

1 online resource (xx, 156 pages) : illustrations (some color).

Item Number

10.1007/978-3-031-32503-8 doi

Call Number

HF6146.I58 J37 2023

Dewey Decimal Classification

659.14/4

Summary

This book presents ample, richly illustrated account on results and experience from a project, dealing with the analysis of data concerning behavior patterns on the Web. The advertising on the Web is dealt with, and the ultimate issue is to assess the share of the artificial, automated activity (ads fraud), as opposed to the genuine human activity. After a comprehensive introductory part, a full-fledged report is provided from a wide range of analytic and design efforts, oriented at: the representation of the Web behavior patterns, formation and selection of telling variables, structuring of the populations of behavior patterns, including the use of clustering, classification of these patterns, and devising most effective and efficient techniques to separate the artificial from the genuine traffic. A series of important and useful conclusions is drawn, concerning both the nature of the observed phenomenon, and hence the characteristics of the respective datasets, and the appropriateness of the methodological approaches tried out and devised. Some of these observations and conclusions, both related to data and to methods employed, provide a new insight and are sometimes surprising. The book provides also a rich bibliography on the main problem approached and on the various methodologies tried out.

Bibliography, etc. Note

Includes bibliographical references.

Access Note

Access limited to authorized users.

Source of Description

Online resource; title from PDF title page (SpringerLink, viewed July 6, 2023).

Added Author

Owsi?ski, J. W. (Jan W.), author.
Opara, Karol, author.
Gajewski, Marek, author.
Hryniewicz, Olgierd, author.
Kozakiewicz, Mariusz, author.
Zadro?ny, S?awomir, author.
Zwierzchowski, Tomasz, author.

Series

Studies in big data ; v. 127.

Available in Other Form

Analysing Web Traffic