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001470212 001__ 1470212
001470212 003__ OCoLC
001470212 005__ 20230803003407.0
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001470212 020__ $$a9789811935930$$q(electronic bk.)
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001470212 020__ $$z9789811935923
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001470212 0247_ $$a10.1007/978-981-19-3593-0$$2doi
001470212 035__ $$aSP(OCoLC)1389556621
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001470212 049__ $$aISEA
001470212 050_4 $$aHF5438.4
001470212 08204 $$a658.81$$223/eng/20230707
001470212 1001_ $$aDash, Manoj Kumar,$$eauthor.
001470212 24510 $$aCustomer-centricity in organized retailing :$$ba guide to the basis of winning strategies /$$cManoj Kumar Dash, Manash Kumar Sahu, Jishnu Bhattacharyya, Shivam Sakshi.
001470212 264_1 $$aSingapore :$$bPalgrave Macmillan,$$c2023.
001470212 300__ $$a1 online resource (xviii, 175 pages) :$$billustrations (some color)
001470212 336__ $$atext$$btxt$$2rdacontent
001470212 337__ $$acomputer$$bc$$2rdamedia
001470212 338__ $$aonline resource$$bcr$$2rdacarrier
001470212 504__ $$aIncludes bibliographical references and index.
001470212 5050_ $$aIntroduction -- Customer Centricity -- Organized Retailing -- Tool 1: Structural Equation Modelling (SEM) -- Customer Segmentation -- Tool 2: Multiple Criteria Decision Analysis (MCDA) -- Strategic Mismatch -- Developing an Appropriate Strategy -- Discussion.
001470212 506__ $$aAccess limited to authorized users.
001470212 520__ $$aThis book provides a compendium of cutting-edge knowledge for an efficacious retailing strategy, with lessons from the organized retailing sector in India. It explores customer needs and their impact on developing successful retailing strategies and organized retailing in emerging economies with changing consumer behavior. It discusses the importance of developing appropriate retailing strategies in the context of an emerging economy, being agile and forward-thinking to implement a customer-centric approach across the retail value chain's upstream and downstream actions, and the requirement of clarity on the exact tools and techniques that will allow the retailers to move from their present product-centric state to the looked-for customer-centric state. This book aids the practitioners in developing and adopting a culture of customer-centricity and focuses on various retail strategy concepts and their implementation. It aims to present the multifaceted and multifarious questions of retail marketing in two studies, where each study provides a comprehensive solution. Dr. Manoj Kumar Dash is a faculty at ABV-Indian Institute of Information Technology and Management Gwalior, India. He specializes in multivariate analysis, econometrics, and multi-criteria optimization. His research work appears in International Journal of Production Research, Journal of Environmental Management, and Online Information Review. He has won several best paper awards. Dr. Manash Kumar Sahu is an Assistant Professor at ASBM University in Bhubaneshwar, Odisha. His research interests include consumer behavior in retailing, customer relationship management, and digital & social media marketing. He won the Best Research Scholar Award at Berhampur University. Jishnu Bhattacharyya is a Ph.D. Candidate in marketing at the University of Nottingham. He has previously worked as a Project Scientist for IIT Delhi. His research interests include sustainability communication, socially responsible consumption, consumer interactions with technology, and service robots. His work has appeared in academic journals, and he has also co-edited books, co-authored a book, and written case studies. Dr. Shivam Sakshi is a Postdoctoral Associate at the Indian Institute of Management Bangalore. He holds a Ph.D. from the University of Debrecen, Hungary. He has previously worked as Senior Project Training Manager at the National Institute of Rural Development and Panchayati Raj, Hyderabad. His research interests include consumer analytics, retail management, consumption behavior, virtual markets, and rural markets.
001470212 588__ $$aOnline resource; title from PDF title page (SpringerLink, viewed July 7, 2023).
001470212 650_0 $$aSales management.
001470212 650_0 $$aRetail trade$$xPlanning.
001470212 655_0 $$aElectronic books.
001470212 7001_ $$aSahu, Manash Kumar,$$eauthor.
001470212 7001_ $$aBhattacharyya, Jishnu,$$eauthor.
001470212 7001_ $$aSakshi, Shivam,$$eauthor.
001470212 77608 $$iPrint version:$$aDash, Manoj Kumar$$tCustomer-Centricity in Organized Retailing$$dSingapore : Palgrave Macmillan,c2023$$z9789811935923
001470212 852__ $$bebk
001470212 85640 $$3Springer Nature$$uhttps://univsouthin.idm.oclc.org/login?url=https://link.springer.com/10.1007/978-981-19-3593-0$$zOnline Access$$91397441.1
001470212 909CO $$ooai:library.usi.edu:1470212$$pGLOBAL_SET
001470212 980__ $$aBIB
001470212 980__ $$aEBOOK
001470212 982__ $$aEbook
001470212 983__ $$aOnline
001470212 994__ $$a92$$bISE