001470225 000__ 04045cam\\22006257i\4500
001470225 001__ 1470225
001470225 003__ OCoLC
001470225 005__ 20230803003408.0
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001470225 008__ 230707s2023\\\\si\\\\\\ob\\\\001\0\eng\d
001470225 019__ $$a1387009778$$a1388500524
001470225 020__ $$a9789819919536$$qelectronic book
001470225 020__ $$a9819919533$$qelectronic book
001470225 020__ $$z9789819919529
001470225 020__ $$z9819919525
001470225 0247_ $$a10.1007/978-981-99-1953-6$$2doi
001470225 035__ $$aSP(OCoLC)1389571237
001470225 040__ $$aGW5XE$$beng$$erda$$epn$$cGW5XE$$dYDX$$dEBLCP$$dYDX
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001470225 049__ $$aISEA
001470225 050_4 $$aHF1604.Z4$$bS45 2023
001470225 08204 $$a382.0951073$$223/eng/20230707
001470225 24500 $$aSelling to China :$$bstories of success, failure, and constant change /$$cKer D. Gibbs, editor.
001470225 264_1 $$aSingapore :$$bPalgrave Macmillan, an imprint of Springer,$$c[2023]
001470225 300__ $$a1 online resource (xix, 193 pages) :$$billustrations (some color)
001470225 336__ $$atext$$btxt$$2rdacontent
001470225 337__ $$acomputer$$bc$$2rdamedia
001470225 338__ $$aonline resource$$bcr$$2rdacarrier
001470225 504__ $$aIncludes bibliographical references and index.
001470225 5050_ $$aIntroduction: In China Selling to China: How foreign business managers view life and work in a country taking its own path -- Chapter 1 Sports marketing and media -- Chapter 2 China's Auto Industry and the Race to a Sustainable Future -- Chapter 3 Digital Marketing in China -- Chapter 4 Manufacturing and Supply Chain -- Chapter 5 Industrial and Diversified Industries -- Chapter 6 Industrial and Consumer Business.
001470225 506__ $$aAccess limited to authorized users.
001470225 520__ $$aThis book, edited by the immediate past president of the American Chamber of Commerce in Shanghai, is about the opportunities and challenges facing foreign companies operating in China. It includes stories about 3M pivoting to find new market opportunities, and a single tweet about pro-democracy protests in Hong Kong that nearly shuttered the NBA in China, leading to hundreds of millions in lost revenue. The United States and China seem locked in conflict, but readers may be surprised to learn how well many American businesses have been doing in what is the largest growth market in the world for many products. Today, GM sells more cars in China than in the United States; Tesla also does well but faces intense competition from Chinese EV makers. Selling to China is a collection of essays written by C-suite executives managing foreign companies in China. Each brings a unique perspective and explains the issues in a different industry. The editor, Ker Gibbs, first came to China in 1985 and worked in banking, consulting, and other roles giving him broad exposure to U.S.-China relations and issues American companies face in Asia.
001470225 588__ $$aDescription based on online resource; title from digital title page (viewed on July 19, 2023).
001470225 651_0 $$aChina$$xForeign economic relations$$zUnited States.
001470225 651_0 $$aChina$$xCommerce$$zUnited States.
001470225 651_0 $$aUnited States$$xForeign economic relations$$zChina.
001470225 651_0 $$aUnited States$$xCommerce$$zChina.
001470225 655_0 $$aElectronic books.
001470225 7001_ $$aGibbs, Ker D.$$eeditor.
001470225 77608 $$iPrint version: $$z9819919525$$z9789819919529$$w(OCoLC)1373014161
001470225 852__ $$bebk
001470225 85640 $$3Springer Nature$$uhttps://univsouthin.idm.oclc.org/login?url=https://link.springer.com/10.1007/978-981-99-1953-6$$zOnline Access$$91397441.1
001470225 909CO $$ooai:library.usi.edu:1470225$$pGLOBAL_SET
001470225 980__ $$aBIB
001470225 980__ $$aEBOOK
001470225 982__ $$aEbook
001470225 983__ $$aOnline
001470225 994__ $$a92$$bISE