001470228 000__ 04316cam\\22005777i\4500
001470228 001__ 1470228
001470228 003__ OCoLC
001470228 005__ 20230803003408.0
001470228 006__ m\\\\\o\\d\\\\\\\\
001470228 007__ cr\un\nnnunnun
001470228 008__ 230707s2023\\\\sz\a\\\\ob\\\\001\0\eng\d
001470228 019__ $$a1389130709
001470228 020__ $$a9783031319648$$q(electronic bk.)
001470228 020__ $$a3031319648$$q(electronic bk.)
001470228 020__ $$z9783031319631
001470228 020__ $$z303131963X
001470228 0247_ $$a10.1007/978-3-031-31964-8$$2doi
001470228 035__ $$aSP(OCoLC)1389572926
001470228 040__ $$aGW5XE$$beng$$erda$$epn$$cGW5XE$$dYDX$$dN$T
001470228 049__ $$aISEA
001470228 050_4 $$aZ286.S4
001470228 08204 $$a505$$223/eng/20230707
001470228 1001_ $$aGreco, Albert N.,$$d1945-$$eauthor.
001470228 24514 $$aThe strategic marketing of science, technology, and medical journals :$$ba business history of a dynamic marketplace, 2000-2020 /$$cAlbert N. Greco.
001470228 264_1 $$aCham :$$bPalgrave Macmillan,$$c2023.
001470228 300__ $$a1 online resource (xvii, 176 pages) :$$billustrations
001470228 336__ $$atext$$btxt$$2rdacontent
001470228 337__ $$acomputer$$bc$$2rdamedia
001470228 338__ $$aonline resource$$bcr$$2rdacarrier
001470228 504__ $$aIncludes bibliographical references and index.
001470228 5050_ $$aChapter 1: Introduction to History and Development of Scientific, Technical, and Medical [STM]Journals -- Chapter 2: The State of the Scholarly Journal Publishing Industry in 2000 -- Chapter 3: The Impact of Disruption: 2001-2012 -- Chapter 4: The Impact of Legal, Intellectual Property, and Copyright Infringement Issues: 2000-2022 -- Chapter 5: The Responses of the Major Textbook Publishers: 2013-2020 -- Chapter 6: The Future of STM Journals.
001470228 506__ $$aAccess limited to authorized users.
001470228 520__ $$aThis book analyzes the various economic and marketing strategies utilized by the five major STM commercial scholarly journal publishers since 2000. This period has witnessed tremendous economic, marketing, and technological growth including the migration from a print only to a hybrid publishing format. With this growth, the industry has also seen the rise of open access publishing, copyright challenges by websites such as Sci-Hub, the emergence of sharing platforms such as ResearchGate and Academia.edu, as well as the impact of Plan S on publishers, universities, and authors. Given this incredible rate of change across the industry, the author explores the diverse strategies and structures created by the largest STm publishers to decipher their effectiveness in addressing technological, ethical, and copyright issues. Also, he examines how mergers and acquisitions diversified operations, such Elsevier's acquisition of Bepress, SSRN, and SCOPUS, among other platforms. Scrutinizing the different managerial, marketing, technology, and economic-financial strategies crafted by scholarly journal publishers between 2000-2020, this book offers a comprehensive assessment of the industry's attempts to identify, understand, cope with, and minimize or defeat the herculean threats to its business model. Albert N. Greco is Professor of Marketing at the Gabelli School of Business at Fordham University, USA. He has authored or edited 27 books, mostly in relation to the book and scholarly journal industries, though he has also written extensively on the newspaper, magazine, information, and radio sectors. .
001470228 588__ $$aOnline resource; title from PDF title page (SpringerLink, viewed July 7, 2023).
001470228 650_0 $$aScience$$xPeriodicals$$xPublishing$$xHistory.
001470228 655_0 $$aElectronic books.
001470228 77608 $$iPrint version:$$z303131963X$$z9783031319631$$w(OCoLC)1374244277
001470228 852__ $$bebk
001470228 85640 $$3Springer Nature$$uhttps://univsouthin.idm.oclc.org/login?url=https://link.springer.com/10.1007/978-3-031-31964-8$$zOnline Access$$91397441.1
001470228 909CO $$ooai:library.usi.edu:1470228$$pGLOBAL_SET
001470228 980__ $$aBIB
001470228 980__ $$aEBOOK
001470228 982__ $$aEbook
001470228 983__ $$aOnline
001470228 994__ $$a92$$bISE