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001470302 08204 $$a659.14/4$$223/eng/20221207
001470302 1001_ $$aMcGuigan, Lee,$$d1986-$$eauthor.
001470302 24510 $$aSelling the American people :$$badvertising, optimization, and the origins of Adtech /$$cLee McGuigan.
001470302 264_1 $$aCambridge, MA :$$bThe MIT Press,$$c2023
001470302 300__ $$a1 online resource (304 pages).
001470302 336__ $$atext$$btxt$$2rdacontent
001470302 337__ $$acomputer$$bc$$2rdamedia
001470302 338__ $$aonline resource$$bcr$$2rdacarrier
001470302 4900_ $$aDistribution matters
001470302 520__ $$aHow marketers learned to dream of optimization and speak in the idiom of management science well before the widespread use of the Internet. Algorithms, data extraction, digital marketers monetizing "eyeballs": these all seem like such recent features of our lives. And yet, Lee McGuigan tells us in this eye-opening book, digital advertising was well underway before the widespread use of the Internet. Explaining how marketers have brandished the tools of automation and management science to exploit new profit opportunities, Selling the American People traces data-driven surveillance all the way back to the 1950s, when the computerization of the advertising business began to blend science, technology, and calculative cultures in an ideology of optimization. With that ideology came adtech , a major infrastructure of digital capitalism. To help make sense of today's attention merchants and choice architects, McGuigan explores a few key questions: How did technical experts working at the intersection of data processing and management sciences come to command the center of gravity in the advertising and media industries How did their ambition to remake marketing through mathematical optimization shape and reflect developments in digital technology In short, where did adtech come from, and how did data-driven marketing come to mediate the daily encounters of people, products, and public spheres His answers show how the advertising industry's efforts to bend information technologies toward its dream of efficiency and rational management helped to make "surveillance capitalism" one of the defining experiences of public life.
001470302 588__ $$aOCLC-licensed vendor bibliographic record.
001470302 650_0 $$aInternet advertising$$zUnited States.
001470302 655_0 $$aElectronic books
001470302 852__ $$bebk
001470302 85640 $$3MIT Press$$uhttps://doi.org/10.7551/mitpress/13562.001.0001?locatt=mode:legacy$$zOnline Access through The MIT Press Direct
001470302 85642 $$3OCLC metadata license agreement$$uhttp://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
001470302 909CO $$ooai:library.usi.edu:1470302$$pGLOBAL_SET
001470302 980__ $$aBIB
001470302 980__ $$aEBOOK
001470302 982__ $$aEbook
001470302 983__ $$aOnline