Nation branding and sports diplomacy : country image games in times of change / Yoav Dubinsky.
Dubinsky, Yoav, author.
2023
GV706.35 .D83 2023
Available Online

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Title
Nation branding and sports diplomacy : country image games in times of change / Yoav Dubinsky.
Author
Dubinsky, Yoav, author.
ISBN
9783031325502 electronic book
3031325508 electronic book
3031325494
9783031325496
DOI
https://doi.org/10.1007/978-3-031-32550-2
Published
Cham, Swtizerland : Palgrave Macmillan, [2023]
Language
English
Description
1 online resource (xv, 286 pages) : illustration.
Item Number
10.1007/978-3-031-32550-2 doi
Call Number
GV706.35 .D83 2023
Dewey Decimal Classification
352.748
Summary
"This book critically discusses the role of sports in nation branding and public diplomacy during the years 2020 and 2022, as the world was going through a global pandemic and health, economic, social, and political crises. The book argues that the use of sports for nation branding and public diplomacy goals is not new, but the changes the world went through required nations, places, communities, and individuals to modify and adapt the ways they use sports for country image purposes. After discussing global changes, the book outlines the theoretical frameworks of nation branding and public diplomacy, and discusses their manifestations through the evolution of the FIFA World Cup, the postponed Tokyo 2020 Olympic Games, the role of Title IX in American sports, the European Super League, the Oregon22 World Athletics Championships, the emergence of sport-tech diplomacy, and though the role of sports and the global order in an ever-changing world."-- Provided by publisher.
Bibliography, etc. Note
Includes bibliographical references and index.
Access Note
Access limited to authorized users.
Source of Description
Online resource; title from digital title page (EBSCOhost, viewed July 26, 2023).
Available in Other Form
Print version: 9783031325496
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Chapter 1 Nation Branding and Sports Diplomacy in Times of Change
Chapter 2 Theoretical and Conceptual Frameworks of Nation Branding and Sports Diplomacy
Chapter 3 Country Image, Nation Branding, and the FIFA World Cup (1930-2022)
Chapter 4 Nation Branding, Tokyo 2020, and the New Era of the Olympic Movement
Chapter 5 American Sports Diplomacy Amid the 50 Years Anniversary of Title IX
Chapter 6 The European Super League as a Nation Branding Geopolitical Battlefield
Chapter 7 Nation Branding, Public Diplomacy, and the Dirty Business of Sportswashing
Chapter 8 From Track Town USA to Oregon22 World Athletics Championships
Chapter 9 Sport-Tech Diplomacy
Chapter 10 Sports, Country Image, and the Global Order in an Ever-Changing World

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