Intro
Foreword
HCI International 2023 Thematic Areas and Affiliated Conferences
List of Conference Proceedings Volumes Appearing Before the Conference
Preface
15th International Conference on Cross-Cultural Design (CCD 2023)
HCI International 2024 Conference
Contents - Part III
Cross-Cultural Design in Arts and Creative Industries
A Study on the Emotional Awareness of Lacquer Art Dyeing Applied to Fan
1 Introduction
1.1 Research Background
1.2 Motivation and Purpose of the Study
2 Literature Review
2.1 Cultural Value of Lacquer Art

2.2 Emotional Awareness of Cultural and Creative Goods
2.3 Emotional Design Factors in Cultural and Creative Goods
3 Research Methods and Procedures
3.1 Research Methodology and Framework
3.2 Data Analysis Process
4 Research Results and Analysis
5 Results and Discussion
References
Viewer's Perceptual Difference in NFT Aesthetics - A Case Study of Popular NFT Avatars (PFPs) at the Opensea
1 Introduction
2 Theoretical Background and Literature Review
2.1 Style Features of NFT Avatars (PFPs)
2.2 Aesthetic Experience of Artwork

2.3 Viewer's Cognitive Process of the Artwork
3 Materials and Methods
3.1 Case Introduction
3.2 NFT Avatars (PFPs) Cognitive Model
3.3 Questionnaire Design
4 Results and Discussion
5 Conclusion
References
Preferences for Chinese TV Dramas and Purchase Intentions of Southeast Asian Audiences
1 Introduction
2 Literature Review
2.1 Preference Design of Chinese TV Dramas
2.2 Influence on Chinese Product Purchase Intentions
3 Research Framework and Questions
4 Methodology
4.1 Participants
4.2 Experiment Design
4.3 Materials
4.4 Procedure

5 Results
5.1 Perceived Preferences of Chinese TV Dramas
5.2 Purchase Intentions of Chinese Products
6 Discussion
6.1 Perceived Preferences of Chinese TV Dramas
6.2 Purchase Intentions of Chinese Products
7 Conclusion
References
Analysis of Perceived Preferences and National Images for Chinese TV Dramas in Southeast Asia
1 Introduction
2 Literature Review
2.1 Country Image
2.2 Characteristics of Southeast Asians
3 Research Framework and Hypotheses
4 Methodology
5 Results
5.1 Analysis of Perceived Preference
5.2 Perceived National Image

6 Discussion
6.1 Perceived Preference
6.2 Perceived National Image
7 Conclusion
References
The Application of Cross-Cultural Context Fusion Virtual Reality Technology in the Course of Film Art Creation
1 Introduction
2 Literature Review
2.1 Virtual Reality Technology
2.2 Curriculum and Teaching of Film Art Creation
3 Experiment Design
3.1 Participant
3.2 Measuring Tools
3.3 Experimental Process
4 Experimental Results
4.1 Analysis of Interest in Learning
4.2 Analysis of Confidence in Learning
5 Discussion and Conclusions
References