Intro
Acknowledgments
Contents
Abbreviations and Conventions
List of Figures
Chapter 1: Introduction: Taking Dada and Ideology Seriously
Under the Banner of Dada
Ideology: More than Mere Ideas
Dada's Critique of Ideological Process
Forming Subjects in/under Ideology
Less What Dada Is Than What It Does
Organizing Dada
Chapter 2: "A Constant Problem and Preoccupation": Dada and/as Sign
Ideology and Simple Impassivity
i, i,, and /i/
Fraktur-Antiqua, Kurrent-Sütterlin
From /i/ to i
i = dada
The Word dada
dada = /i/

Hey, Dadaist over There!
Chapter 3: "A Spectre is Haunting Dada": Dada and/as Manifesto
Manifesting Theatrical Authority
Founding and Manifesting the Future
Dada's First Engagements with Founding Itself and Founding, Itself
Dramatis Personae: Antipyrine, Aa, "Tristan Tzara," Tristan Tzara, Samuel Rosenstock
From Theatricality to Performativity, Playing to Wanting
"The Unconquerable Power of Irony!"
The Most "Dada Manifesto 1918"
Chapter 4: "We Need Only Take Scissors": Dada and/as Photographic Image
Self-Generated Indexicality
Photographic Images, Mass Produced

Illustrated Media, Illustrated War, Illustrated Politics
Photographic Images, Montaged
Dressing Down the Bourgeois Political Subject
From Subject to Society
Höch's Magnum Opera: Rundschau
Höch's Magnum Opera: Schnitt
Chapter 5: "So That Its Useful Significance Disappeared": Dada and/as Commodity
Advertisement and Commodity Aesthetics
Fordist Subjectivation
Commodity Form and High Aesthetics
Inscription
Choice at the Shop Window
Commodity Speech, Commodity Noise
Chapter 6: Conclusion: Stumbles and Possible Solutions in Dada Scholarship

This Is a Sign Is a Manifesto Is a Photo Is a Commodity
This Is Dadaist Praxis
Bibliography
Printed Texts
Internet Sources
Visual Works Referenced
Index