@article{1471751,
      recid = {1471751},
      author = {Mensing, Joachim,},
      title = {Beautiful scent : the magical effect of perfume on  well-being /},
      pages = {1 online resource (xxi, 345 pages) :},
      abstract = {This book will make you a perfume insider. Discover the  effects, trends and future of perfume. Perfumery is on the  verge of its third revolution, neuroperfumery, due to new  methods of brain research and current findings in fragrance  psychology. With this exciting and well-written book, you  will gain a comprehensive insight into the creation, world  and practice of modern perfumery, as well as interesting  insider information. Current findings in psychology,  aromatherapy, brain research and neuroperfumery on the  effects of fragrances make Beautiful SCENT a treasure trove  of new insights. As a non-fiction book with an advice  component, it is easy to read without prior knowledge and  provides many practical tips. Among other things, you will  learn that some perfumes can do much more than just smell  good, how perfumers and marketers create their perfumes,  which scent preferences prevail and how the effect of scent  can specifically influence one's own experience and  enjoyment of life. Target groups All those who love  perfumes and fragrances and would like to learn more about  the magical effect of perfumes on well-being and perhaps  play with the idea of creating their own perfume one day.  It is also ideal for those who work in the fragrance,  cosmetics and beauty industry and would like to refresh  their knowledge of perfumes. About the author Dr. Joachim  Mensing is a qualified psychologist, sociologist and  trained nose with over 30 years of professional experience  in perfumery and fragrance therapy. At one of the largest  fragrance manufacturers, he became a trend coach for  perfumers and developed methods of perfume development and  marketing. Many of the perfumes he worked on received  coveted awards such as the Fifi Award, the Oscar for  perfumes. He himself received the honorary award of the  FRAGRANCE FOUNDATION for the development and marketing of  the perfumes Cool Water by Davidoff, Joop! and Jil Sander,  and he was also recognized for studies in neuroperfumery  and neuropsychology. The translation was done with the help  of artificial intelligence. A subsequent human revision was  done primarily in terms of content.},
      url = {http://library.usi.edu/record/1471751},
      doi = {https://doi.org/10.1007/978-3-662-67259-4},
}