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Table of Contents
Intro
Preface
Contents
Theoretical Background: Responsible Consumption and Sustainability-Corporate Social Responsibility, Social Marketing, and Beha...
1 Responsible Consumption and Sustainability
1.1 The Role of Responsible Consumption and Production in Sustainable Development
1.2 The Responsible Consumer and Sustainable Lifestyles
2 SDG 12. Scope and Targets
2.1 What Are the SDGs?
2.2 SDG 12: Responsible Consumption and Production-Guarantee Sustainable Consumption and Production Patterns
2.3 Main Objectives and Goals
3 Different Approaches
3.1 Corporate Social Responsibility (CSR)
3.1.1 CSR Definition and History
3.1.2 Theories and Approaches
3.1.3 Actions and CSR Initiatives
3.2 Social Marketing
3.3 Behavioral Economic Approach
3.3.1 Three Principles of Human Decision-Making
First Principle: Thinking Automatically
Second Principle: Thinking Socially
Third Principle: Thinking with Mental Models
3.3.2 Behavioral Bias and Behavioral Tools to Counter Biases
References
Part I: Sustainable Tourism and Fashion
Corporate Social Marketing, Drunken Tourism and Sustainability: The Case of Meli Hotels International in Magaluf, Spain
1 Introduction
2 Development of the Case
2.1 Context
2.1.1 Magaluf and Drunken Tourism
2.1.2 Meli Hotels International
2.2 Analysis and Results
2.2.1 Content Analysis
2.2.2 Analysis of the Impact of the Campaign
3 Conclusions
4 Discussion Questions
Appendix: Teaching Notes for the Case
Synopsis
Potential Audience and Instructorś Material
Learning Objectives
Time Frame for Class Discussion
Suggested Discussion Questions
Analysis
Analysis
References
Sustainable Business Models in Fashion Industry: An Argentine Social Enterprise Fostering an Inclusive and Regenerative Value ...
1 Introduction
2 Case Development
2.1 The Fashion Industry
2.2 Animan: Inclusive and Sustainable Business Model
2.3 The Sustainable Value Chain
2.3.1 Animan
2.3.2 HechoxNosotros
2.4 Conclusions
3 Discussion Questions
Appendix: Teaching Notes for the Case
Synopsis
Potential Audience and Instructorś Material
LearningObjectives
Time Frame for Class Discussion
Suggested Discussion Questions
Analysis
Preface
Contents
Theoretical Background: Responsible Consumption and Sustainability-Corporate Social Responsibility, Social Marketing, and Beha...
1 Responsible Consumption and Sustainability
1.1 The Role of Responsible Consumption and Production in Sustainable Development
1.2 The Responsible Consumer and Sustainable Lifestyles
2 SDG 12. Scope and Targets
2.1 What Are the SDGs?
2.2 SDG 12: Responsible Consumption and Production-Guarantee Sustainable Consumption and Production Patterns
2.3 Main Objectives and Goals
3 Different Approaches
3.1 Corporate Social Responsibility (CSR)
3.1.1 CSR Definition and History
3.1.2 Theories and Approaches
3.1.3 Actions and CSR Initiatives
3.2 Social Marketing
3.3 Behavioral Economic Approach
3.3.1 Three Principles of Human Decision-Making
First Principle: Thinking Automatically
Second Principle: Thinking Socially
Third Principle: Thinking with Mental Models
3.3.2 Behavioral Bias and Behavioral Tools to Counter Biases
References
Part I: Sustainable Tourism and Fashion
Corporate Social Marketing, Drunken Tourism and Sustainability: The Case of Meli Hotels International in Magaluf, Spain
1 Introduction
2 Development of the Case
2.1 Context
2.1.1 Magaluf and Drunken Tourism
2.1.2 Meli Hotels International
2.2 Analysis and Results
2.2.1 Content Analysis
2.2.2 Analysis of the Impact of the Campaign
3 Conclusions
4 Discussion Questions
Appendix: Teaching Notes for the Case
Synopsis
Potential Audience and Instructorś Material
Learning Objectives
Time Frame for Class Discussion
Suggested Discussion Questions
Analysis
Analysis
References
Sustainable Business Models in Fashion Industry: An Argentine Social Enterprise Fostering an Inclusive and Regenerative Value ...
1 Introduction
2 Case Development
2.1 The Fashion Industry
2.2 Animan: Inclusive and Sustainable Business Model
2.3 The Sustainable Value Chain
2.3.1 Animan
2.3.2 HechoxNosotros
2.4 Conclusions
3 Discussion Questions
Appendix: Teaching Notes for the Case
Synopsis
Potential Audience and Instructorś Material
LearningObjectives
Time Frame for Class Discussion
Suggested Discussion Questions
Analysis