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1. Introduction
2. Shaping the national sports system: the development of Argentinian sports press from the leisure society to the era of mass culture (1890s-1950s)
3. Footballs spread across Latinamerica: the first FIFA World Cup in Uruguay 1930 and the role of the mass media
4. Race and gender in the pages of the Brazilian Jornal dos Sports
5. De Los Sports a Triunfo: sport media in Chile during XX century
6. Playing sport is building nation: issues of Colombian football and nation in the magazines Estadio and Semana during the El Dorado professional league (1948-1954)
7. Football, ethnicity, and the visual representations of Ecuadorian national identity in Estadio
8. The world united by a football: the Mexican Televisa and their football World Cups
9. The print media and sport in the Anglophone Caribbean: the case of Trinidad and Tobago, 1960-2010
10. Conclusion.

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