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Table of Contents
Chapter 1. Introduction: Public Relations Management in Africa
Chapter 2. Public Relations in Sub-Saharan Africa: A Ten-Year Review
Chapter 3. The Use of Social and Digital Media in Public Relations: Empirical Perspectives from Ghana
Chapter 4. Tensions Between Public Relations and Journalism: A Namibian Perspective
Chapter 5. China’s Public Diplomacy for Image Making in Islamic North Africa: Frames of the Belt and Road Initiative in Daily News Egypt
Chapter 6. Public Relations Evaluation in Ghana: Are We There Yet?
Chapter 7. Image Building Versus Relationship Building in Public Relations Practice in Tanzania: A Survey of Practitioners
Chapter 8. Is China’s Belt and Road Initiative in Africa Effective Public Diplomacy? Valences in Dialogic Communication in Three Newspapers
Chapter 9. The CEO Activism Playbook: An Empirical African Perspective from Ghana
Chapter 10. Redefining Media Relations in Higher Educational Institutions in Ghana: A Case Study of Public and Private Universities
Chapter 11. The Fourth Industrial Revolution: Artificial Intelligence and Its Implications for Public Relations Practice in Africa./.
Chapter 2. Public Relations in Sub-Saharan Africa: A Ten-Year Review
Chapter 3. The Use of Social and Digital Media in Public Relations: Empirical Perspectives from Ghana
Chapter 4. Tensions Between Public Relations and Journalism: A Namibian Perspective
Chapter 5. China’s Public Diplomacy for Image Making in Islamic North Africa: Frames of the Belt and Road Initiative in Daily News Egypt
Chapter 6. Public Relations Evaluation in Ghana: Are We There Yet?
Chapter 7. Image Building Versus Relationship Building in Public Relations Practice in Tanzania: A Survey of Practitioners
Chapter 8. Is China’s Belt and Road Initiative in Africa Effective Public Diplomacy? Valences in Dialogic Communication in Three Newspapers
Chapter 9. The CEO Activism Playbook: An Empirical African Perspective from Ghana
Chapter 10. Redefining Media Relations in Higher Educational Institutions in Ghana: A Case Study of Public and Private Universities
Chapter 11. The Fourth Industrial Revolution: Artificial Intelligence and Its Implications for Public Relations Practice in Africa./.