Public relations management in Africa. Volume 1, Exploring organisational impact / Albert A. Anani-Bossman, Takalani E. Mudzanani, Cornelius B. Pratt, Isaac A. Blankson, editors.
Anani-Bossman, Albert A. editor.; Mudzanani, Takalani Eric. editor.; Pratt, Cornelius B., editor.; Blankson, Isaac A., editor.
2023
HM263
Available Online

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Title Public relations management in Africa. Volume 1, Exploring organisational impact / Albert A. Anani-Bossman, Takalani E. Mudzanani, Cornelius B. Pratt, Isaac A. Blankson, editors.
ISBN 9783031267048 (electronic bk.)
3031267044 (electronic bk.)
3031267036
9783031267031
DOI https://doi.org/10.1007/978-3-031-26704-8
Published Cham : Palgrave Macmillan, 2023.
Language English
Description 1 online resource (xxvi, 264 pages) : illustrations
Item Number 10.1007/978-3-031-26704-8 doi
Call Number HM263
Dewey Decimal Classification 659.2
Summary This two-part volume examines current pedagogical modules, research directions and other emerging issues in public relations and communication management in Africa. In comparison to its Western and Asian counterparts, the literature on public relations management in Africa is limited, and much of it is examined through the lenses of Western philosophies and pedagogies that do not generally resonate with Africa's socioeconomic, political, and cultural contexts. This book aims to change that. Through analyzing the organizational dynamic, Volume 1 brings together contributors from across Africa to provide valuable insights into how public relations contributes to organizational effectiveness on the continent. Chapters discussed include a review of public relations research in Africa, the role of the African CEO as a public relations activist, the use of social and digital media in public relations, the measurement and evaluation of communication programs, and the implications of the fourth industrial revolution on public relations practice in Africa. Providing important pathways and overviews of public relations management in Africa, this volume not only highlights current practices but offers insights into the future of the practice within its evolving global landscape. Albert A. Anani-Bossman (PhD) is a lecturer and Ag. Head of the Department of public relations in the Faculty of Public Relations, Advertising & Marketing, Ghana Institute of Journalism. Takalani E. Mudzanani is a professor of communication science at the University of South Africa (UNISA). Cornelius B. Pratt is Professor Emeritus of Global Communication and Leadership in the Lew Klein College of Media and Communication at Temple University in Philadelphia, United States. Isaac A. Blankson is a professor of communication and public relations and the president of the African University College of Communications (AUCC). .
Note Includes index.
Access Note Access limited to authorized users.
Source of Description Description based on print version record.
Added Author Anani-Bossman, Albert A. editor.
Mudzanani, Takalani Eric. editor.
Pratt, Cornelius B., editor.
Blankson, Isaac A., editor.
Available in Other Form Public relations management in Africa. Volume 1, Exploring organisational impact
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Chapter 1. Introduction: Public Relations Management in Africa
Chapter 2. Public Relations in Sub-Saharan Africa: A Ten-Year Review
Chapter 3. The Use of Social and Digital Media in Public Relations: Empirical Perspectives from Ghana
Chapter 4. Tensions Between Public Relations and Journalism: A Namibian Perspective
Chapter 5. China’s Public Diplomacy for Image Making in Islamic North Africa: Frames of the Belt and Road Initiative in Daily News Egypt
Chapter 6. Public Relations Evaluation in Ghana: Are We There Yet?
Chapter 7. Image Building Versus Relationship Building in Public Relations Practice in Tanzania: A Survey of Practitioners
Chapter 8. Is China’s Belt and Road Initiative in Africa Effective Public Diplomacy? Valences in Dialogic Communication in Three Newspapers
Chapter 9. The CEO Activism Playbook: An Empirical African Perspective from Ghana
Chapter 10. Redefining Media Relations in Higher Educational Institutions in Ghana: A Case Study of Public and Private Universities
Chapter 11. The Fourth Industrial Revolution: Artificial Intelligence and Its Implications for Public Relations Practice in Africa./.

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