Public relations management in Africa. Volume 2, The practical, the conceptual and the empirical / Albert A. Anani-Bossman, Takalani E. Mudzanani, Cornelius B. Pratt, Isaac A. Blankson, editors.
Anani-Bossman, Albert A.; Mudzanani, Takalani Eric.; Pratt, Cornelius B.; Blankson, Isaac A.
2023
HM263
Available Online

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Title Public relations management in Africa. Volume 2, The practical, the conceptual and the empirical / Albert A. Anani-Bossman, Takalani E. Mudzanani, Cornelius B. Pratt, Isaac A. Blankson, editors.
ISBN 9783031327513 (electronic bk.)
3031327519 (electronic bk.)
3031327500
9783031327506
DOI https://doi.org/10.1007/978-3-031-32751-3
Publication Details Cham, Switzerland : Palgrave Macmillan, 2023.
Language English
Description 1 online resource
Item Number 10.1007/978-3-031-32751-3 doi
Call Number HM263
Dewey Decimal Classification 659.2096
Summary This two-part volume book examines current pedagogical modules, research directions and other emerging issues in public relations and communication management in Africa. In comparison to its Western and Asian counterparts, the literature on public relations management in Africa is limited, and much of it is examined through the lenses of Western philosophies and pedagogies that do not generally resonate with Africa's socioeconomic, political, and cultural contexts. This book aims to change that. Volume 2 brings together African scholars, moving beyond organizational impacts, to share wider theoretical and practical perspectives on the practice of public relations on the continent. Through conceptual discussions and empirical analyses, this volume demonstrates how Africa is gradually emerging from the shadows of Western public relations scholarship by building a body of knowledge and reflecting on developments in public relations management on the continent. The chapters covered include a discussion on the current landscape of public relations scholarship and practice in Africa, public relations and identity management, how public relations responds to the challenges of health communication, and the future of public relations in Africa in light of globalization and technological advancement, coupled with the many technological challenges the continent continues to face. Albert A. Anani-Bossman (PhD) is a lecturer and Ag. Head of the Department of public relations in the Faculty of Public Relations, Advertising & Marketing, Ghana Institute of Journalism. Takalani E. Mudzanani is a professor of communication science at the University of South Africa (UNISA). Cornelius B. Pratt is Professor Emeritus of Global Communication and Leadership in the Lew Klein College of Media and Communication at Temple University in Philadelphia, United States. Isaac A. Blankson is a professor of communication and public relations and the president of the African University College of Communications (AUCC). .
Access Note Access limited to authorized users.
Source of Description Description based on print version record.
Added Author Anani-Bossman, Albert A.
Mudzanani, Takalani Eric.
Pratt, Cornelius B.
Blankson, Isaac A.
Available in Other Form Print version: 9783031327506
Public relations management in Africa. Volume 2, The practical, the conceptual and the empirical
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Intro
Preface
Preface
References
Acknowledgments
Contents
Notes on Contributors
List of Figures
List of Tables
Chapter 1: Introduction: Public Relations Research and Practice in Africa
The African Context
Political Context
Economic Context
Sociocultural Context
Media Landscape
Conceptualizing Public Relations
Conceptualizing Public Relations: An Ubuntu Perspective
Development of Public Relations in Africa
Public Relations Scholarship and Practice in Africa
Models of Public Relations Practice in Africa
Public Relations Roles in Africa

Public Relations Professionalism in Africa
Conclusion
References
Chapter 2: Benchmarking Public Relations Practice in the Namibian Public Service with the Principles of the Excellence Theory
Literature Review and Theoretical Framework
Government Public Relations
The Excellence Theory of Public Relations
Methodology
Research Design
Population and Sampling
Research Methods
Observation
In-Depth Exploratory Interview
Results and Discussion of Findings
Stakeholder Engagements
Challenges Faced by the Government PROs
Diversification in PR

PR Structure/Reporting Line
Empowering of PROs
Models of Communication
Conducting Research
PR as Technical or Management Function and the Integration of Communication Function
Conclusion and Recommendations
References
Chapter 3: Ethiopian Public Relations in Practice: Historical Development and Its Constraints
The Origin and Historical Development of Public Relations in Ethiopia
Modern Public Relations in Ethiopia
Public Relations Education in Ethiopia
The Practice of Public Relations in Ethiopia
Communication Technician Roles of Public Relations

Communication Management Roles of Public Relations
Models of Public Relations in Ethiopia
Public Relations and Ethiopia's Political System
Constraints of Public Relations in Ethiopia
Conclusions
References
Chapter 4: Radicalization, Divides, or Interfaith Harmony? Relationship Management and Strategic Communication in Sudan
Sudan's Political Quagmire, Political Islamism, and the North-South Sudan Divides
Theoretical Framework: The Emic and Constructivist Approaches
Extremism, Radicalization, and Peacebuilding
Factors in the Sudanese Susceptibility to Terrorism

Fundamentalist Islamist Groups: Al-Qaeda and ISIS
Conflict Management: Possibilities, Approaches, and Communication Strategies
Interventions of Islamic Institutions: A Source of Conflict Resolution
Communication Response to Ethno-religious Crises and Extremism
Intervention of Foreign Entities and Organizations: A Source of Conflict Resolution
Conclusion
References
Chapter 5: COVID-19 Health Campaigns and Public Relations Management: A South African Perspective
Literature Review

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