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Table of Contents
Intro
Preface
Preface
References
Acknowledgments
Contents
Notes on Contributors
List of Figures
List of Tables
Chapter 1: Introduction: Public Relations Research and Practice in Africa
The African Context
Political Context
Economic Context
Sociocultural Context
Media Landscape
Conceptualizing Public Relations
Conceptualizing Public Relations: An Ubuntu Perspective
Development of Public Relations in Africa
Public Relations Scholarship and Practice in Africa
Models of Public Relations Practice in Africa
Public Relations Roles in Africa
Public Relations Professionalism in Africa
Conclusion
References
Chapter 2: Benchmarking Public Relations Practice in the Namibian Public Service with the Principles of the Excellence Theory
Literature Review and Theoretical Framework
Government Public Relations
The Excellence Theory of Public Relations
Methodology
Research Design
Population and Sampling
Research Methods
Observation
In-Depth Exploratory Interview
Results and Discussion of Findings
Stakeholder Engagements
Challenges Faced by the Government PROs
Diversification in PR
PR Structure/Reporting Line
Empowering of PROs
Models of Communication
Conducting Research
PR as Technical or Management Function and the Integration of Communication Function
Conclusion and Recommendations
References
Chapter 3: Ethiopian Public Relations in Practice: Historical Development and Its Constraints
The Origin and Historical Development of Public Relations in Ethiopia
Modern Public Relations in Ethiopia
Public Relations Education in Ethiopia
The Practice of Public Relations in Ethiopia
Communication Technician Roles of Public Relations
Communication Management Roles of Public Relations
Models of Public Relations in Ethiopia
Public Relations and Ethiopia's Political System
Constraints of Public Relations in Ethiopia
Conclusions
References
Chapter 4: Radicalization, Divides, or Interfaith Harmony? Relationship Management and Strategic Communication in Sudan
Sudan's Political Quagmire, Political Islamism, and the North-South Sudan Divides
Theoretical Framework: The Emic and Constructivist Approaches
Extremism, Radicalization, and Peacebuilding
Factors in the Sudanese Susceptibility to Terrorism
Fundamentalist Islamist Groups: Al-Qaeda and ISIS
Conflict Management: Possibilities, Approaches, and Communication Strategies
Interventions of Islamic Institutions: A Source of Conflict Resolution
Communication Response to Ethno-religious Crises and Extremism
Intervention of Foreign Entities and Organizations: A Source of Conflict Resolution
Conclusion
References
Chapter 5: COVID-19 Health Campaigns and Public Relations Management: A South African Perspective
Literature Review
Preface
Preface
References
Acknowledgments
Contents
Notes on Contributors
List of Figures
List of Tables
Chapter 1: Introduction: Public Relations Research and Practice in Africa
The African Context
Political Context
Economic Context
Sociocultural Context
Media Landscape
Conceptualizing Public Relations
Conceptualizing Public Relations: An Ubuntu Perspective
Development of Public Relations in Africa
Public Relations Scholarship and Practice in Africa
Models of Public Relations Practice in Africa
Public Relations Roles in Africa
Public Relations Professionalism in Africa
Conclusion
References
Chapter 2: Benchmarking Public Relations Practice in the Namibian Public Service with the Principles of the Excellence Theory
Literature Review and Theoretical Framework
Government Public Relations
The Excellence Theory of Public Relations
Methodology
Research Design
Population and Sampling
Research Methods
Observation
In-Depth Exploratory Interview
Results and Discussion of Findings
Stakeholder Engagements
Challenges Faced by the Government PROs
Diversification in PR
PR Structure/Reporting Line
Empowering of PROs
Models of Communication
Conducting Research
PR as Technical or Management Function and the Integration of Communication Function
Conclusion and Recommendations
References
Chapter 3: Ethiopian Public Relations in Practice: Historical Development and Its Constraints
The Origin and Historical Development of Public Relations in Ethiopia
Modern Public Relations in Ethiopia
Public Relations Education in Ethiopia
The Practice of Public Relations in Ethiopia
Communication Technician Roles of Public Relations
Communication Management Roles of Public Relations
Models of Public Relations in Ethiopia
Public Relations and Ethiopia's Political System
Constraints of Public Relations in Ethiopia
Conclusions
References
Chapter 4: Radicalization, Divides, or Interfaith Harmony? Relationship Management and Strategic Communication in Sudan
Sudan's Political Quagmire, Political Islamism, and the North-South Sudan Divides
Theoretical Framework: The Emic and Constructivist Approaches
Extremism, Radicalization, and Peacebuilding
Factors in the Sudanese Susceptibility to Terrorism
Fundamentalist Islamist Groups: Al-Qaeda and ISIS
Conflict Management: Possibilities, Approaches, and Communication Strategies
Interventions of Islamic Institutions: A Source of Conflict Resolution
Communication Response to Ethno-religious Crises and Extremism
Intervention of Foreign Entities and Organizations: A Source of Conflict Resolution
Conclusion
References
Chapter 5: COVID-19 Health Campaigns and Public Relations Management: A South African Perspective
Literature Review