@article{1471938,
      recid = {1471938},
      author = {Kotler, Philip. and Pfoertsch, Waldemar. and Sponholz,  Uwe, and Haas, Maximilian.},
      title = {H2H marketing : case studies on human-to-human marketing  /},
      publisher = {Springer,},
      address = {Cham :},
      pages = {1 online resource (222 p.).},
      year = {2023},
      note = {5: Case Study: New Challenges at elobau-Can Purpose  Orientation and Sustainability Create New Strategic  Options?},
      abstract = {H2H Marketing focuses on redefining the role of marketing  by reorienting the mindset of decision-makers and  integrating the concepts of Design Thinking,  Service-Dominant Logic and Digitalization. Following the  authors' successful book on H2H Marketing, this book brings  foward selected case studies showcasing various aspects of  the concept, its fundamental elements, and its  implementation.},
      url = {http://library.usi.edu/record/1471938},
      doi = {https://doi.org/10.1007/978-3-031-22393-8},
}