Intro
Preface
Introduction
Contents
About the Authors
List of Figures
List of Tables
1 The Functioning of the Free Market
1.1 What Are Market Forces?
Consumers prioritize three essential criteria: Innovation, Quality and Price
Shareholders strive for high returns on their investments
1.2 Effects of the Compelling Hand on Business Choices
Investing in Product Leadership
Excellent Business Processes Through Cost Savings
Cost Reduction on Resources
Managing Productivity of Employees
Cuts in Salary Costs
1.3 Summary
Notes
Literature

2 The Tragedy of the Compelling Hand
2.1 Damage Caused by Product Leadership
Overexploitation
Damage to Humans, Animals and the Earth
Waste
Damage arising from a Focus on High ROI and Patent Rights
2.2 Damage arising from Cost Savings
Damage Caused by Efficient Use of Resources
Damage Caused by Managing Employee Productivity
Damage Caused by Keeping Labour Costs Low
2.3 Summary
Notes
Literature
3 Guiding Principles in Our Current Economic Model
3.1 Acting in Freedom for More Possession
Freedom to Serve One's Own Interests

Labour Specialization for Higher Productivity
A Larger Market Through Free Trade
Right of Ownership Aimed at Private Property
Monetary Value Drives Our Activities
3.2 The Employee Is a Means of Production
Employer-Employee: Who Pays, decides
People Need to Be Motivated to Be Productive
3.3 Economic Growth and Trickle Down
3.4 The Role of the Government in the Market Economy
3.5 Summary
Notes
Literature
4 Guiding Principles for a Sustainable Economy
4.1 Acting Responsibly for Greater Well-Being
Responsible Self-Interest Through Ethical Awareness

Interdisciplinary Work for Sustainable Solutions
Local Trade and International Sustainable Chains
Ownership and the Sharing Economy
Multiple Values Guide Our Activity
4.2 People Are Equal Partners in Production
Equality Between Production Partners: Who Contributes, Decides
People Are Motivated to Be of Value
4.3 Multiple Growth for All
4.4 The Role of Government in a Sustainable Market
4.5 Summary
Notes
Literature
5 The Happiness of a Sustainable Market
5.1 How the Sustainable Market Works

5.2 Translating Guiding Principles into a Sustainable Mission and Vision
5.3 Sustainable Product Innovation and Improvement
From Linear to Circular
A Sustainable Return on Investment
The Power of Marketing
5.4 Cost Savings: Making Production Processes More Sustainable
What Are Costs in the Sustainable Economy?
Multiple Cost Reduction: Sustainable Use of Resources
Equivalence: Joint Decision-Making
Equality: Everyone Contributes
5.5 Summary
Notes
Literature
Afterword: Taking Action! The Role of Individuals, Businesses and Government
Literature
Index