@article{1472004,
      recid = {1472004},
      author = {Forza, Cipriano, and Aichner, Thomas, and Salvador,  Fabrizio,},
      title = {Mass customization and customer centricity : in honor of  the contributions of Cipriano Forza /},
      pages = {1 online resource (xxxii, 349 pages) :},
      note = {Festschrift for Cipriano Forza.},
      abstract = {This book honors the contributions and remarkable career  of Cipriano Forza, Professor of Management Engineering at  the University of Padova, Italy. He is a Member of the  Scientific Committee of Academic Journal Guide (ABS), an  Associate Editor of the Decision Sciences Journal, and a  former Associate Editor of the Journal of Operations  Management. As one of the worlds foremost researchers in  the area of mass customization and operations management,  Professor Forza published more than 200 scientific articles  with over 10,000 citations on Google Scholar. For his  groundbreaking work, he received several awards, including  the Dr. Theo Williamson Award for Excellence (1997), best  paper awards by Production Planning and Control (2005) and  the Journal of Operations Management (2006), the Harry Boer  Highly Commended Award (2016), and the EurOMA Fellowship  Awards (2021). Leading researchers and practitioners that  have been working with the honoree contributed a broad  range of findings from conceptual and empirical research  about mass customization and personalization to this book.  The individual chapters take a customer-centric view on the  challenges and opportunities of product and service  customization from an operations management, information  technology, entrepreneurship, marketing, and organizational  perspective. Thomas Aichner is an Associate Professor of  Marketing who held academic positions at leading  Universities and Business Schools in Austria, Germany,  Italy, and Saudi Arabia. He received a joint Ph.D. in  Management Engineering from the University of Padova  (Vicenza, Italy) and a Dr. rer. pol. in Business  Administration from ESCP Business School (Berlin, Germany),  with the special mention of Doctor Europaeus. His research  is focused on country of origin, mass customization,  digital management, and disability/inclusion. Fabrizio  Salvador is Professor of Operations Management and  Vice-Rector for Applied Research at IE University (Madrid,  Spain). Dr. Salvador holds a Ph.D. in Operations Management  and MS in Industrial Engineering from the University of  Padova (Vicenza, Italy). He has been visiting professor at  the Massachusetts Institute of Technology and Faculty  Research Associate at Arizona State University. His  award-winning research is published in various top  journals, where he has also held multiple editorial  leadership positions. He has received the prestigious  Thinkers50 Radar award as a leading management scholar.},
      url = {http://library.usi.edu/record/1472004},
      doi = {https://doi.org/10.1007/978-3-031-09782-9},
}