Intro
Conference Organisation
Sponsors
Endorsers
Preface
About the Conference
Contents
About the Editors
Part I Design Aesthetics, Semiotics, Semantics
1 Relevance of Textile Washcare Symbols in Context of India
1.1 Introduction
1.2 What Are Symbols
1.3 Present Research
1.4 Methodology of Conducting the Study
1.5 Results of the Study Conducted
1.6 Text and Image Analysis
1.7 Discussion
References
2 Copper Craft Product Narratives: An Understanding of the User Perceptions on Associated Narratives Used for Designing Copper Craft Products

2.1 Introduction
2.1.1 Correlation of Narratives in Design and the Approach to Product Emotion Framework
2.1.2 Categorization of the Types of Association Within User-Product Interaction
2.2 Decoding Narratives and Redesigning with Narratives
2.2.1 Decoding Narratives of Existing Copper Craft Product
2.2.2 Redesigning of a Copper Craft Fruit Bowl with Narrative
2.3 Method Adapted for Analysis: Semantic Differential Method
2.4 Analysis
2.5 Conclusion
References
3 A Study on the Impact of Visual Metaphor in Mascot Across Culture
3.1 Introduction
3.2 Methodology

3.2.1 Research Designs
3.2.2 Sampling Techniques
3.2.3 Data Collection Methods
3.2.4 Data Analysis
3.3 Results and Discussions
3.4 Conclusion
References
Chapter 4 Sociocultural Returns of Aesthetics Education: A Yogic Neurodesign Framework
Abstract
4.1 Introduction
4.2 Need for Yogic Neurodesign
4.3 Prevalent Concepts in Neuroscience of Aesthetics
4.4 Prevalent Models of Aesthetics
4.5 Preferred State as Per the Yogic Neurodesign
4.6 Conclusions
References

5 A Qualitative Study on Color Trend Forecasting in the Futuristic Passenger Vehicles for Point-to-Point Commute in India
5.1 Introduction
5.2 Aim and Objective
5.3 Methodology
5.4 Data Collection
5.5 Data Analysis
5.6 Results
5.6.1 Identification of Themes
5.6.2 Developments of the Conceptual Framework
5.7 Conclusion
Appendix
References
6 Cultural Dynamics of Chinese Calligraphy from a Semiotic Gaze. A Design-Oriented Platform to Valorize Cultural Heritage
6.1 Introduction
6.2 Literature Review
6.3 Semiotics Analysis on Chinese Calligraphy

6.4 A Design Platform Regarding Chinese Calligraphy to Guide Design Applications
6.5 Conclusion
References
7 Designing Blended Environments: Cultural Heritage as a Tool to Create Humane Virtual Spaces and Tech-inspired Seamlessness in Tangible Products
7.1 Background of the Study
7.2 Literature Review
7.3 Research Methodology
7.3.1 Case Study: Jiyu Spa Shanghai
7.3.2 Two Immersive Experiences: Unstructured Interviews
7.4 Findings from the Study and Analysis
7.4.1 Levels of "Phygital"
7.4.2 New Worlds: Contemplative Escapism