TY - GEN N2 - The book is a collection of high-quality research papers presented at 7th International Conference on Internet of Things and Connected Technologies (ICIoTCT 2022), held at Indian Institute of Technology (IIT) Patna, Bihar, India during 2930 September 2022. This book presents recent advances on IoT and connected technologies. This book is designed for marketing managers, business professionals, researchers, academicians, and graduate-level students seeking to learn how IoT and connecting technologies increase the amount of data gained through devices, enhance customer experience, and widen the scope of IoT analytics in enhancing customer marketing outcomes. DO - 10.1007/978-981-19-9719-8 DO - doi AB - The book is a collection of high-quality research papers presented at 7th International Conference on Internet of Things and Connected Technologies (ICIoTCT 2022), held at Indian Institute of Technology (IIT) Patna, Bihar, India during 2930 September 2022. This book presents recent advances on IoT and connected technologies. This book is designed for marketing managers, business professionals, researchers, academicians, and graduate-level students seeking to learn how IoT and connecting technologies increase the amount of data gained through devices, enhance customer experience, and widen the scope of IoT analytics in enhancing customer marketing outcomes. T1 - Internet of Things (IoT) :key digital trends shaping the future : proceedings of 7th International Conference on Internet of Things and Connected Technologies (ICIoTCT 2022) / AU - Misra, Rajiv, AU - Rajarajan, M., AU - Veeravalli, Bharadwaj, AU - Kesswani, Nishtha, AU - Patel, Ashok, VL - volume 616 CN - TK5105.8857 N1 - International conference proceedings. N1 - Includes author index. ID - 1472099 KW - Internet of things SN - 9789811997198 SN - 9811997195 TI - Internet of Things (IoT) :key digital trends shaping the future : proceedings of 7th International Conference on Internet of Things and Connected Technologies (ICIoTCT 2022) / LK - https://univsouthin.idm.oclc.org/login?url=https://link.springer.com/10.1007/978-981-19-9719-8 UR - https://univsouthin.idm.oclc.org/login?url=https://link.springer.com/10.1007/978-981-19-9719-8 ER -