Linked e-resources
Details
Table of Contents
Intro
Acknowledgements
Contents
List of Figures
Chapter 1: Women, Personas and Experiences of Self
Who Counts as a Woman?
Personas and Their Production
The Woman Role
Women's Personas in Context
References
Chapter 2: Mothers
On Mothers
Research Methods and Ethical Considerations
The Mother-Persona
Mother as Identity
Mothering as Behaviour
Mothering as Situational
Mothering as Relational
Maternal Behaviour and Valuing Mothering
References
Chapter 3: Hairdressers
Caring For and About Hair
Research Methodology
The Stylists
The Intimacy of Personal Care
Complexities of Expertise
Reading People
Sharing and Oversharing
Client Interactions
Hairdressing and Persona Performance
References
Chapter 4: Software Engineers
A Persistent Minority
Software Engineering and Gender: A Short History
Software Engineering and the Place of Women
Becoming a Software Engineer: 'It Was Always That the Entire Time'
Attractions and Rewards: 'To Actually Sit There and Solve Problems for a Living'
Workplace Culture: 'It's Just the Vibe, This Modern Vibe That I Like'
Gender and the Workplace: 'Not a Very Feminine Woman'
Persona Performance and Software Engineering
References
Chapter 5: Activists
Imagining Activists
Online Activism
The Capacity to Be an Activist
Character Performances and Holistic Selves
Considering the Audience
Speaking Across Issues
Activism and Platform Specificities
Activist Personas
References
Chapter 6: Online Community Managers
Conceptualising Community
Pre-digital Community
Early Online Social Spaces
Facilitating Online Communities
Nadine: 'Very Low-Key Lead by Example'
'There Is Compassion Fatigue in Doing What We Do'
'It's Not Just Bad Guys and Good Guys'
Heidi: 'Get Rid of All the Chasers'
'Learn from Me'
Safer Group Experiences
Creating Spaces for Others to Flourish: The Admin Persona
References
Chapter 7: Minecraft YouTubers
Finding Minecraft YouTube
Theorising Minecraft Let's Plays
Minecraft and Gender
Gendered Performances: Women on Minecraft
Being a Minecraft YouTuber: 'There Are a Lot of Men in My Comments'
References
Chapter 8: Women's Personas
Positioning Women and Persona Performance
Persona Intersections
On Exhaustion and Hope
Index
Acknowledgements
Contents
List of Figures
Chapter 1: Women, Personas and Experiences of Self
Who Counts as a Woman?
Personas and Their Production
The Woman Role
Women's Personas in Context
References
Chapter 2: Mothers
On Mothers
Research Methods and Ethical Considerations
The Mother-Persona
Mother as Identity
Mothering as Behaviour
Mothering as Situational
Mothering as Relational
Maternal Behaviour and Valuing Mothering
References
Chapter 3: Hairdressers
Caring For and About Hair
Research Methodology
The Stylists
The Intimacy of Personal Care
Complexities of Expertise
Reading People
Sharing and Oversharing
Client Interactions
Hairdressing and Persona Performance
References
Chapter 4: Software Engineers
A Persistent Minority
Software Engineering and Gender: A Short History
Software Engineering and the Place of Women
Becoming a Software Engineer: 'It Was Always That the Entire Time'
Attractions and Rewards: 'To Actually Sit There and Solve Problems for a Living'
Workplace Culture: 'It's Just the Vibe, This Modern Vibe That I Like'
Gender and the Workplace: 'Not a Very Feminine Woman'
Persona Performance and Software Engineering
References
Chapter 5: Activists
Imagining Activists
Online Activism
The Capacity to Be an Activist
Character Performances and Holistic Selves
Considering the Audience
Speaking Across Issues
Activism and Platform Specificities
Activist Personas
References
Chapter 6: Online Community Managers
Conceptualising Community
Pre-digital Community
Early Online Social Spaces
Facilitating Online Communities
Nadine: 'Very Low-Key Lead by Example'
'There Is Compassion Fatigue in Doing What We Do'
'It's Not Just Bad Guys and Good Guys'
Heidi: 'Get Rid of All the Chasers'
'Learn from Me'
Safer Group Experiences
Creating Spaces for Others to Flourish: The Admin Persona
References
Chapter 7: Minecraft YouTubers
Finding Minecraft YouTube
Theorising Minecraft Let's Plays
Minecraft and Gender
Gendered Performances: Women on Minecraft
Being a Minecraft YouTuber: 'There Are a Lot of Men in My Comments'
References
Chapter 8: Women's Personas
Positioning Women and Persona Performance
Persona Intersections
On Exhaustion and Hope
Index