Intro
Acknowledgements
Contents
Editor and Contributors
Entrepreneurship and Business Transformation for Forward Industry
Customer Requirements for Effective Packaging in the Food Supply Chain
1 Introduction
2 Literature Review
2.1 Types of Customer Requirements
2.2 Important Tools for Effective Packaging
2.3 Relationship Between Customer Requirements and Effective Packaging
2.4 Conceptual Framework
3 Methodology
3.1 Research Design
3.2 Sample Size
3.3 Instrument
3.4 Plan for Data Collection
3.5 Plan for Data Analysis

4 Result and Data Analysis
4.1 Demographic Profile
4.2 Descriptive Analysis
4.3 Reliability Analysis
4.4 Normality Analysis
4.5 Correlation
4.6 Multiple Regression
5 Discussion
5.1 Key Finding
5.2 Hypothesis
6 Recommendations and Conclusion
References
Exploring the Digital Transformation Governance Model for Industrial Eco-Innovation Post-COVID-19
1 Introduction
2 Literature Review
2.1 Industrial Innovation Ecosystems
2.2 Digital Transformation of Industrial Innovation Ecosystems
2.3 Governance Dilemma
2.4 Experimental Governance
3 Methods

4 Discussion
4.1 Interpretation of the Components of Digital Transformation Governance Model
4.2 Progressive Governance Process of "Subject-Mechanism-Niche" Integration and Its Mechanism of Action
5 Results
6 Theoretical and Practical Implications
7 Limitation and Expectation
References
Factors Influencing Technopreneurs' Adoption of Islamic Banking Products
1 Introduction
2 Literature Review
2.1 Awareness Towards Islamic Banking Products
2.2 Customer Preference Towards Islamic Banking Products
2.3 Adoption of Islamic Banking Products

2.4 The Distinction Between Islamic Banking and Conventional Banking Products
3 Research Methodology
4 Findings and Discussion
5 Conclusion
References
Practices of Hibah (Inter Vivos Gift) Among Technopreneurs in Kelantan
1 Introduction
2 Literature Review
2.1 The Concept of Hibah
2.2 Formation of Hibah
2.3 Types of Hibah
2.4 The Revocation of Hibah
2.5 Practice of Hibah
3 Methodology
4 Findings and Discussion
5 Conclusion
References
Influence of Entrepreneurial Leadership on Successful Indian Entrepreneurs in K-Link International Sdn. Bhd.

1 Introduction
2 Literature Review
2.1 The Concept of Leadership
2.2 The Concept of Entrepreneurship
2.3 The Concept of Entrepreneurial Leadership
3 Methodology
4 Findings and Discussion
5 Conclusion
References
Measuring the Influence of Celebrity Endorsement on Customer Purchase Intention Using TEARS Model
1 Introduction
2 Literature Review
2.1 Concept of Celebrity Endorsement
2.2 TEARS Model
2.3 Purchase Intention
2.4 Research Framework
3 Methodology
4 Analysis
5 Findings and Conclusion
References