E-commerce big data mining and analytics / Jie Cao.

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E-commerce big data mining and analytics / Jie Cao.

9789819935888 (electronic bk.)
9819935881 (electronic bk.)
9789819935871
9819935873

Singapore : Springer ; China : Xi'an Jiaotong University Press, 2023.

English

1 online resource (xvii, 203 pages) : illustrations (some color).

10.1007/978-981-99-3588-8 doi

HF5548.32

381/.142

This book seeks to give readers with a preliminary but critical introduction and summary of e-commerce and big data analysis. This book introduces how to achieve data acquisition and pre-processing. Specifically, this book provides three representative and interesting scenarios to demonstrate the application of e-commerce and big data analysis, i.e., trajectory big data mining technology, e-commerce fraud and anti-fraud, and recommendation system. Also this book provides the basic and illustrative operation steps of python programming language for e-commerce and big data analysis. By reading this book, readers can learn the basic concepts and principles of e-commerce and big data analysis.

Includes bibliographical references.

Access limited to authorized users.

Online resource; title from PDF title page (SpringerLink, viewed August 7, 2023).

Advanced studies in e-commerce.

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