The garment economy : understanding history, developing business models, and leveraging digital technologies / Michelle Brandstrup, Léo-Paul Dana, Daniella Ryding, Gianpaolo Vignali, Myriam Caratù, editors.
Brandstrup, Michelle, editor.; Dana, Leo Paul, editor.; Ryding, Daniella, editor.; Vignali, Gianpaolo, editor.; Caratù, Myriam, editor.
2023
HD9940.A2
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Title
The garment economy : understanding history, developing business models, and leveraging digital technologies / Michelle Brandstrup, Léo-Paul Dana, Daniella Ryding, Gianpaolo Vignali, Myriam Caratù, editors.
ISBN
9783031333026 (electronic bk.)
3031333020 (electronic bk.)
9783031333019
3031333012
DOI
https://doi.org/10.1007/978-3-031-33302-6
Published
Cham : Springer, 2023.
Language
English
Description
1 online resource (648 pages) : illustrations (black and white, and color).
Item Number
10.1007/978-3-031-33302-6 doi
Call Number
HD9940.A2
Dewey Decimal Classification
338.47687
Summary
This book introduces the reader to the business of clothes, with flashbacks into the past, business models of today, and ideas for a sustainable future. Historical perspectives discuss the cotton industry in India, Bangladesh, Greece, and Central Asia, which help trace the evolution of the clothing industry during the 20th century. Chapters also discuss fashion marketing, greenwashing, blockchain in the fashion supply chain, social media, sustainability issues, and sensory models. Several business models are explained; topics covered include blue ocean strategy, the unstitched market, the luxury sector, access-based consumption, and ethics. Among other topics explored are the future retail experience, consumer value creation, technology, and the impact of virtual atmospheres. The book also includes helpful case studies in understanding the country and culture-specific nuances of the clothing business.
Access Note
Access limited to authorized users.
Source of Description
Description based on print version record.
Added Author
Brandstrup, Michelle, editor.
Dana, Leo Paul, editor.
Ryding, Daniella, editor.
Vignali, Gianpaolo, editor.
Caratù, Myriam, editor.
Series
Springer texts in business and economics.
Available in Other Form
Garment economy.
Linked Resources
Online Access
Record Appears in
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Part I: Introductory chapters
Chapter 1 Introduction to the Garment Economy
Chapter 2 The History of Bedouin Clothing Made for Traditional Nomadic Lifestyle
Chapter 3 The Garments Economy: An African Perspective
Chapter 4 Indian Clothing: Its Evolution and Development
Chapter 5 Jewish Entrepreneurial Patterns in Greeces Clothing Industry, 19231940
Part II: The Garment Business Today
Chapter 6 Greenwashing in the Fashion Industry: Definitions, Consequences, and the Role of Digital Technologies in Enabling Consumers to Spot Greenwashing
Chapter 7 Modest Fashion and Sustainability: Research Trends by Bibliometric and Content Analysis
Chapter 8 The Evolution of the Applications of Influencers for Fashion Brands on Social Media
Chapter 9 Re-use of Pre-loved Garments Pain or Gain?
Chapter 10 Sharing is Caring - the History of "Sharing" Re-interpreted
Chapter 11 How to Promote and Communicate an Effective Green and Sustainable Communication: A Neuromarketing Study
Chapter 12 The Influence of Sensory Marketing on Consumers with Different Characteristics Regarding Physical Store Shopping
Part III: Business Models
Chapter 13 Blue Ocean Strategy in the Fashion Textiles Business
Chapter 14 Mass Customisation Business Model by Incorporating Web 3.0 Interactive Marketing Fashion E-Commerce Tools: A Study of the Unstitched Market
Chapter 15 Managing the Digital Customer Experience (e-CRM) for the fashion Industry
Chapter 16 Readymade Garment (RMG)Industry in Bangladesh with Computer Information Systems (CIS): Applications, Challenges and Suggestions
Part IV: Toward the Future
Chapter 17 Enhancing female clothing shopping experience by the use of the 3D Body scanning technology
Chapter 18 Simulating the Synergistic Experiences of Customers in Showroom and Web-Rooming Retail Channels
Chapter 19 Understanding the Application of AI-enabled chatbot in the Fashion Industry
Chapter 20 The Opportunities & Challenges of the Metaverse for Fashion Brands
Chapter 21 Understanding Social Media and Future Experience
Chapter 22 The Impact of Virtual Atmospheres on Shopper Consumer Behaviour
Chapter 23 Exploring the influence of experiential characteristics in fashion pop-ups on retail experience of UK millennial consumers
Chapter 24 Exploring Perceptions of Climate-Aware Generation-Z towards Fast-Fashion's Greenwashing for the Climate Crisis
Pedagogical Exercises
Case 1 The Role of Islamic Culture on Social Media Marketing: Case Study in Saudi Arabia
Case 2 Paul Smith
Case 3 Vegan Fashion: One Cause, Many Questions
Case 4 Cotton Textiles Industry in Ancient India: Tools, Techniques, and Organisation.

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