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Neuromarketing attributes in the context of determinants of business behavior and neurolinguistic programming / Róbert Štefko, Zuzana Birknerová, et al.
Štefko, Róbert, editor.; Birknerová, Zuzana, editor.; ProQuest (Firm)
2023
HF5415.12615 .N487 2023
Available Online
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Title
Neuromarketing attributes in the context of determinants of business behavior and neurolinguistic programming / Róbert Štefko, Zuzana Birknerová, et al.
ISBN
9783631897881
363189788X
9783631897874
3631897871
9783631897867
Published
Lausanne ; New York : Peter Lang, [2023]
Language
English
Description
1 online resource ( 170 pages) : illustrations (some color)
Call Number
HF5415.12615 .N487 2023
Dewey Decimal Classification
658.8/342
Bibliography, etc. Note
Includes bibliographical references.
Access Note
Access limited to authorized users
Reproduction
Electronic reproduction. Ann Arbor, MI Available via World Wide Web.
Source of Description
Description based on online resource; title from digital title page (viewed on September 07, 2023).
Added Author
Štefko, Róbert, editor.
Birknerová, Zuzana, editor.
Added Corporate Author
ProQuest (Firm)
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Neuromarketing attributes in the context of determinants of business behavior and neurolinguistic programming
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Business behavior
Marketing and sensory marketing
Neuromarketing
Ethics of neuromarketing research
Neurolinguistic programming (NLP)
Factors in NLP and business
Research in the field of neuromarketing, business behavior and NLP

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