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1. Introduction: The People and their Pharaohs
2. Deciding what the 'People Want': A Critical Review of Egypt's Media Market
3. Deciphering the Distortions of Egypt's Advertising Market
4. Hashtagging Politics: The Rise of Social Media
5. The Fall of a Pharaoh and an Imam: A Media Review of Revolution and Counter-Revolution
6. The Military as Entertainers: Transformations of the Media Market under Al-Sisi
7. Dinosaurs on Scooters: Future Paths and Prospects of Media Reform

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