TY  - GEN
T1  - Advancing branding research :a qualitative agenda /
AU  - Melewar, T. C.,
AU  - Merrilees, Bill,
VL  - Volume 17, Number 2
CN  - R853.Q34
ID  - 1474773
KW  - Qualitative research
KW  - Social sciences
SN  - 9781784410889 (e-book)
TI  - Advancing branding research :a qualitative agenda /
LK  - https://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=1674956
UR  - https://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=1674956
ER  -