The new advertising : branding, content, and consumer relationships in the data-driven social media era / Ruth E. Brown, Valerie K. Jones, and Ming Wang, editors ; foreword by Don E. Schultz ; epilogue by Valerie K. Jones and Rishad Tobaccowala.
2016
HF5823 .N447 2016
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Details
Title
The new advertising : branding, content, and consumer relationships in the data-driven social media era / Ruth E. Brown, Valerie K. Jones, and Ming Wang, editors ; foreword by Don E. Schultz ; epilogue by Valerie K. Jones and Rishad Tobaccowala.
ISBN
9781440833427
9781440833434 (e-book)
9781440833434 (e-book)
Published
Santa Barbara, California ; Denver, Colorado : Praeger, 2016.
Copyright
2016
Language
English
Description
1 online resource (845 pages).
Call Number
HF5823 .N447 2016
Dewey Decimal Classification
659.1
Bibliography, etc. Note
Includes bibliographical references and index.
Access Note
Access limited to authorized users.
Source of Description
Description based on print version record.
Added Author
Available in Other Form
Print version: New advertising : branding, content, and consumer relationships in the data-driven social media era. Santa Barbara, California ; Denver, Colorado : Praeger, c2016 9781440833427
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Record Appears in
Table of Contents
Volume 1. Traditional Advertising Transformed
Volume 2. New Media, New Uses, New Metrics.
Volume 2. New Media, New Uses, New Metrics.