The new advertising : branding, content, and consumer relationships in the data-driven social media era / Ruth E. Brown, Valerie K. Jones, and Ming Wang, editors ; foreword by Don E. Schultz ; epilogue by Valerie K. Jones and Rishad Tobaccowala.
Brown, Ruth E., editor.; Jones, Valerie K., editor.; Wang, Ming, editor.; Schultz, Don E., writer of foreword.; Tobaccowala, Rishad, writer of foreword.
2016
HF5823 .N447 2016
Available Online

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Title The new advertising : branding, content, and consumer relationships in the data-driven social media era / Ruth E. Brown, Valerie K. Jones, and Ming Wang, editors ; foreword by Don E. Schultz ; epilogue by Valerie K. Jones and Rishad Tobaccowala.
ISBN 9781440833427
9781440833434 (e-book)
Published Santa Barbara, California ; Denver, Colorado : Praeger, 2016.
Copyright 2016
Language English
Description 1 online resource (845 pages).
Call Number HF5823 .N447 2016
Dewey Decimal Classification 659.1
Bibliography, etc. Note Includes bibliographical references and index.
Access Note Access limited to authorized users.
Source of Description Description based on print version record.
Added Author Brown, Ruth E., editor.
Jones, Valerie K., editor.
Wang, Ming, editor.
Schultz, Don E., writer of foreword.
Tobaccowala, Rishad, writer of foreword.
Available in Other Form Print version: New advertising : branding, content, and consumer relationships in the data-driven social media era. Santa Barbara, California ; Denver, Colorado : Praeger, c2016 9781440833427
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Record Appears in Online Resources > Ebooks
All Resources
Volume 1. Traditional Advertising Transformed
Volume 2. New Media, New Uses, New Metrics.

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