@article{1474928,
      author = {Brown, Ruth E., and Jones, Valerie K., and Wang, Ming, and  Schultz, Don E., and Tobaccowala, Rishad,},
      url = {http://library.usi.edu/record/1474928},
      title = {The new advertising : branding, content, and consumer  relationships in the data-driven social media era /},
      recid = {1474928},
      pages = {1 online resource (845 pages).},
}