TY  - GEN
T1  - The new advertising :branding, content, and consumer relationships in the data-driven social media era /
AU  - Brown, Ruth E.,
AU  - Jones, Valerie K.,
AU  - Wang, Ming,
AU  - Schultz, Don E.,
AU  - Tobaccowala, Rishad,
CN  - HF5823
ID  - 1474928
KW  - Advertising.
KW  - Internet advertising.
KW  - Internet marketing.
KW  - Social media.
SN  - 9781440833434 (e-book)
TI  - The new advertising :branding, content, and consumer relationships in the data-driven social media era /
LK  - https://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=4694052
UR  - https://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=4694052
ER  -