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001474928 020__ $$z9781440833427
001474928 020__ $$a9781440833434 (e-book)
001474928 035__ $$a(MiAaPQ)EBC4694052
001474928 035__ $$a(Au-PeEL)EBL4694052
001474928 035__ $$a(CaPaEBR)ebr11269623
001474928 035__ $$a(CaONFJC)MIL956428
001474928 035__ $$a(OCoLC)959151110
001474928 040__ $$aMiAaPQ$$beng$$erda$$epn$$cMiAaPQ$$dMiAaPQ
001474928 050_4 $$aHF5823$$b.N447 2016
001474928 0820_ $$a659.1$$223
001474928 24504 $$aThe new advertising :$$bbranding, content, and consumer relationships in the data-driven social media era /$$cRuth E. Brown, Valerie K. Jones, and Ming Wang, editors ; foreword by Don E. Schultz ; epilogue by Valerie K. Jones and Rishad Tobaccowala.
001474928 264_1 $$aSanta Barbara, California ;$$aDenver, Colorado :$$bPraeger,$$c2016.
001474928 264_4 $$c2016
001474928 300__ $$a1 online resource (845 pages).
001474928 336__ $$atext$$2rdacontent
001474928 337__ $$acomputer$$2rdamedia
001474928 338__ $$aonline resource$$2rdacarrier
001474928 504__ $$aIncludes bibliographical references and index.
001474928 5050_ $$aVolume 1. Traditional Advertising Transformed -- Volume 2. New Media, New Uses, New Metrics.
001474928 506__ $$aAccess limited to authorized users.
001474928 588__ $$aDescription based on print version record.
001474928 650_0 $$aAdvertising.
001474928 650_0 $$aInternet advertising.
001474928 650_0 $$aInternet marketing.
001474928 650_0 $$aSocial media.
001474928 655_0 $$aElectronic books
001474928 7001_ $$aBrown, Ruth E.,$$eeditor.
001474928 7001_ $$aJones, Valerie K.,$$eeditor.
001474928 7001_ $$aWang, Ming,$$eeditor.
001474928 7001_ $$aSchultz, Don E.,$$ewriter of foreword.
001474928 7001_ $$aTobaccowala, Rishad,$$ewriter of foreword.
001474928 77608 $$iPrint version:$$tNew advertising : branding, content, and consumer relationships in the data-driven social media era.$$dSanta Barbara, California ; Denver, Colorado : Praeger, c2016 $$z9781440833427 $$w2016017533
001474928 852__ $$bebk
001474928 85640 $$3ProQuest Ebook Central Academic Complete $$uhttps://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=4694052$$zOnline Access
001474928 909CO $$ooai:library.usi.edu:1474928$$pGLOBAL_SET
001474928 980__ $$aBIB
001474928 980__ $$aEBOOK
001474928 982__ $$aEbook
001474928 983__ $$aOnline