001475926 000__ 07569cam\\22007097i\4500
001475926 001__ 1475926
001475926 003__ OCoLC
001475926 005__ 20231003174624.0
001475926 006__ m\\\\\o\\d\\\\\\\\
001475926 007__ cr\cn\nnnunnun
001475926 008__ 230812s2023\\\\si\\\\\\o\\\\\001\0\eng\d
001475926 019__ $$a1393244027
001475926 020__ $$a9789819941292$$qelectronic book
001475926 020__ $$a9819941296$$qelectronic book
001475926 020__ $$z9819941288
001475926 020__ $$z9789819941285
001475926 0247_ $$a10.1007/978-981-99-4129-2$$2doi
001475926 035__ $$aSP(OCoLC)1393305275
001475926 040__ $$aEBLCP$$beng$$erda$$cEBLCP$$dYDX$$dGW5XE$$dYDX
001475926 049__ $$aISEA
001475926 050_4 $$aHF5415.32$$b.H83 2023
001475926 08204 $$a658.8/342$$223/eng/20230815
001475926 1001_ $$aHuang, Lin,$$eauthor.
001475926 24510 $$aValue realization in the phygital reality market :$$bconsumption and service under conflation of the physical, digital, and virtual worlds /$$cLin Huang, Biao Gao, Mengjia Gao.
001475926 264_1 $$aSingapore :$$bSpringer,$$c2023.
001475926 300__ $$a1 online resource (221 p.).
001475926 336__ $$atext$$btxt$$2rdacontent
001475926 337__ $$acomputer$$bc$$2rdamedia
001475926 338__ $$aonline resource$$bcr$$2rdacarrier
001475926 4901_ $$aKobe University Monograph Series in Social Science Research
001475926 500__ $$aIncludes index.
001475926 500__ $$aDescription based upon print version of record.
001475926 500__ $$a4.3.1 The Development of Audience Theory
001475926 5050_ $$aIntro -- Preface -- Contents -- About the Authors -- List of Figures -- List of Tables -- 1 Introduction-Scope and Overview -- 1.1 New Technological Innovation and Super-Smart Society -- 1.2 Omni-Channel Retailing and Phygital Reality -- 1.3 Value Creation and Value Capture in the Value Realization Process -- 1.4 Smart Services and the Source of Value -- 1.5 Acceptance of New Technology and Diffusion of Innovation -- 1.6 Benefits and Anxiety of the Phygital Reality Market -- 1.7 Organization of Chapters -- References -- 2 Value Realization from the Perspective of Customers and Users
001475926 5058_ $$a2.1 Customer Satisfaction, Customer Experience, Customer Loyalty, and Customer Engagement -- 2.1.1 Customer Satisfaction -- 2.1.2 Customer Experience -- 2.1.3 Customer Loyalty -- 2.1.4 Customer Engagement -- 2.2 Unique Characteristics of Digital and Smart Technologies -- 2.2.1 Omnipresence and Big-Data -- 2.2.2 Ubiquity and Interconnectivity -- 2.2.3 Autonomy, Assurance, and Security -- 2.3 Service-Dominant Logic, Digital Servitization, and the Phygital Reality Market -- 2.3.1 Service-Dominant Logic (SDL), Value-In-Use, and Value Co-creation
001475926 5058_ $$a2.3.2 Digital Servitization, and Value Co-creation in the Phygital Reality Market -- 2.4 Value Realization as Innovations and Communication Process -- 2.4.1 Digital Transformation and Disruptive Innovations -- 2.4.2 Value Realization as a Communication Process -- 2.5 Acceptance and Resistance to Smart Technologies -- 2.5.1 Acceptance of Smart Technologies -- 2.5.2 Resistance to Smart Technologies -- 2.5.3 Social Influence and Beyond the Technological Determinism -- References -- 3 Value Creation Through Technological Innovation -- 3.1 New Technologies and Value Creation
001475926 5058_ $$a3.1.1 Digital, ICT, Mobile, and Smart Connected Technologies -- 3.1.2 Internet of Things (IoT) and Phygital Reality -- 3.1.3 Physical, Digital, Virtual, and Social Realms -- 3.2 Multi-channel, Cross-Channel, Omni-Channel -- 3.2.1 Multi-channel: Cannibalization or Synergies -- 3.2.2 Cross-Channel: Integration at Four Levels -- 3.2.3 Omni-Channel: Seamless Shopping Experience -- References -- 4 Theory for Understanding the Value Realization -- 4.1 Challenges of Information Processing and Communication -- 4.1.1 Privacy Concerns and Privacy Calculus Theory
001475926 5058_ $$a4.1.2 Big Data, Information Overload, and Choice Overload -- 4.1.3 Self-Efficacy, Ease of Use, and Trustworthiness -- 4.2 Logic of Communication Transformations by the Smart Technology and Communication Theories -- 4.2.1 The Process of Communication Theory -- 4.2.2 Communication Flow -- 4.2.3 Selective Exposure -- 4.2.4 The Limited Effects Theory -- 4.2.5 Active Audience -- 4.2.6 Media Are Extensions of the Human Body -- 4.2.7 The Medium is the Message -- 4.2.8 Global Village -- 4.2.9 Media is a Metaphor -- 4.2.10 Media Situation Theory -- 4.2.11 Remedial Medium -- 4.3 Audience-User-Co-creator
001475926 506__ $$aAccess limited to authorized users.
001475926 520__ $$aThis book is a timely and much-needed comprehensive compilation that reflects the development of research on consumption and communication in the conflation of the real and digital worlds, bringing together the current state of thinking about the phygital reality market and the cutting-edge challenges that are involved. In this book, the term phygital reality market is used, implying that the physical, digital, and virtual realms are fused into one to recognize and understand the market with multiple or mixed realities. The concept of the phygital reality market captures the new realities that consumers are shopping, consuming, and living, and companies are competing within the physical, digital, and virtual marketplaces. The book covers the research on consumption, service, and communication in the phygital reality market and compiles the current state of thinking, challenges, and cases having to do with the acceptance and diffusion of new technologies of phygital reality. The interest in the phygital reality market, such as omnichannel retailing integrating physical stores and online services, has grown hugely over the last two decades, particularly since the coronavirus pandemic. COVID triggered severe social and economic disruption around the world but has accelerated the acceptance and diffusion of new technologies in the phygital reality market, where the physical, digital, and virtual worlds are conflated. Versatile problem solving and new challenges are reflected in the value realization process of innovation in other words, widespread acceptance and diffusion of devices or services that embody new technologies. The excitement and hype associated with the metaverse have highlighted the need to understand the creation and adoption of new technologies in consumption and marketing, recognition of the foundational role of new technologies in driving consumer behavior, and marketing theory and practice in value realization as a vital part of the process of digital transformation.
001475926 650_0 $$aConsumer behavior.
001475926 650_0 $$aCommunication in marketing.
001475926 650_0 $$aMixed reality.
001475926 655_0 $$aElectronic books.
001475926 7001_ $$aGao, Biao,$$eauthor.
001475926 7001_ $$aGao, Mengjia,$$eauthor.
001475926 77608 $$iPrint version:$$aHuang, Lin$$tValue Realization in the Phygital Reality Market$$dSingapore : Springer Singapore Pte. Limited,c2023$$z9789819941285
001475926 830_0 $$aKobe University monograph series in social science research.
001475926 852__ $$bebk
001475926 85640 $$3Springer Nature$$uhttps://univsouthin.idm.oclc.org/login?url=https://link.springer.com/10.1007/978-981-99-4129-2$$zOnline Access$$91397441.1
001475926 909CO $$ooai:library.usi.edu:1475926$$pGLOBAL_SET
001475926 980__ $$aBIB
001475926 980__ $$aEBOOK
001475926 982__ $$aEbook
001475926 983__ $$aOnline
001475926 994__ $$a92$$bISE